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Sector

Careers in Internet & Digital Media

Internet and web services builds and operates online platforms and services. Hybrid work possible with moderate credentials and the pace of digital business.

177K
U.S. jobs
In this sector
$88K
Median salary
Across all roles
Internet & Digital Media jobs by metro area
Bubble size = total employment
Internet & Digital Media employment by metro ยท ~393 areas
1.New York-Newark-Jersey City, NY-NJ4K
2.Los Angeles-Long Beach-Anaheim, CA2K
3.Washington-Arlington-Alexandria, DC-VA-MD-WV2K
4.Dallas-Fort Worth-Arlington, TX2K
5.San Francisco-Oakland-Fremont, CA2K

Jobs per 100K workforce โ€” measures industry density

1.San Jose-Sunnyvale-Santa Clara, CA128.1
2.Boulder, CO84.3
3.San Francisco-Oakland-Fremont, CA71.4
4.Seattle-Tacoma-Bellevue, WA68.7
5.Durham-Chapel Hill, NC63.3
BLS OEWS May 2024
Understanding this Sector
What it's like to work in Internet & Digital Media

Internet and web services power online experiences โ€” there's satisfaction in building digital products, technical innovation, and creating services millions may use. Many find meaning in digital creation.

The challenge can come from rapid change and competitive pressure. Web technology changes constantly; skills require updating. Competition among services is intense; pivots happen. Startups may not survive. The pace can be demanding.

The field varies by service type and role. SaaS differs from infrastructure, platforms, or consumer services. Engineering differs from product, design, or growth. Large tech differs from startups.

For those who thrive here, the rewards are substantial: building digital products, strong compensation, innovation culture, and potential for significant impact. If you enjoy web technology, want internet careers, and can adapt to change, web services offers excellent opportunities.

How people break in

Development requires coding skills. Design requires portfolio. Marketing roles accessible with relevant skills. Continuous learning required.

Work environment tends toward
Technical + creativeRapid evolutionClient service (agencies)Remote possibleContinuous learning
Industries it connects to
Salary vs. national average
+24%
$88K median vs. $71K national
$239K$179K$119K$60K$0K$17K$39K$150K$239K*387 metro areas across 50 states, sorted by salary level โ†’
Salary range across all internet & digital media roles
Where your dollar goes furthest
1. San Jose-Sunnyvale-Santa Clara$94K
2. Boulder$79K
3. Washington-Arlington-Alexandria$76K
4. Durham-Chapel Hill$71K
5. Trenton-Princeton$71K
BLS OEWS May 2024
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.

Median salaries range from ~$72K in mid-market metros to ~$106K in top-tier cities. But cost of living closes a lot of that gap โ€” metros with lower regional price parities often offer the best purchasing power.

Highest paying
San Jose-Sunnyvale-Santa Clara ยท $106K
San Francisco-Oakland-Fremont ยท $90K
Washington-Arlington-Alexandria ยท $83K
Best purchasing power
San Jose-Sunnyvale-Santa Clara ยท $94K adj.
Boulder ยท $79K adj.
Washington-Arlington-Alexandria ยท $76K adj.
Most jobs
New York ยท 20M
Los Angeles ยท 12.9M
Chicago ยท 9.5M
BLS OEWS May 2024 ยท BEA Regional Price Parities

What the data says about this sector

Beyond salary and job counts โ€” signals that shape the day-to-day experience of working in Internet & Digital Media.

๐Ÿšช
Annual Quit Rate
Based on all Technology & Information data
16%
People tend to stay in Technology & Information. Lower turnover often indicates better working conditions or higher switching costs.
โ†“ 6%vs. 22% all industries
๐Ÿข
Typical Employer Size
Small-skewed
Small businesses dominate. More variety in roles but less formal structure and benefits.
93%
Small
<50
5%
Mid
50โ€“249
2%
Large
250+
๐Ÿ 
Remote / Hybrid Prevalence
Hybrid common
Many roles can be done remotely. Location flexibility is a realistic expectation.
Mostly on-siteHybrid commonRemote-first
๐Ÿ“‹
Credential Density
Moderate
Most roles don't require formal credentials. Skills and experience matter more than certificates.
Few credentialsSome requiredMany required
๐Ÿค
Union Presence
Based on all Technology & Information data
~6%
Minimal union coverage means compensation is individually negotiated. Know your market rate going in.
โ†“ 6%vs. 11% all industries
BLS JOLTS 2024 ยท BLS QCEW 2024 ยท O*NET Work Context ยท BLS Union Members Summary 2024
Career Tracks

Career tracks in Internet & Digital Media

How jobs in this sector break down by function, and what they typically pay.

Technology
13%
$99K median
Explore โ†’
Arts & Media
13%
$97K median
Explore โ†’
Business Operations
12%
$80K median
Explore โ†’
Engineering
11%
$104K median
Explore โ†’
Admin & Office
10%
$65K median
Explore โ†’
Sales
6%
$84K median
Explore โ†’
Median salary for occupations employed within Internet & Digital Media. BLS OEWS May 2024.

Explore careers in Internet & Digital Media

Understand your strengths, plan your next move, and build your career record.

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) ยท BLS JOLTS 2024 ยท BLS QCEW 2024 ยท O*NET Work Context ยท BLS Employment Projections 2024โ€“2034
Truest editorial: Industry narrative, sector context, career track mapping, working signals analysis.