Mid-Level

Internet Analyst

Internet analysts research and analyze online data, trends, or competitors — turning what's public on the web into business intelligence.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
C
I
E
A
S
R
Conventionalorganizing, detail-oriented
Investigativeanalytical, curious
Based on Holland Code framework
Job markets for Internet Analysts
Employment concentration · ~400 areas
Based on employment in related occupations
Mapped SOC categories:
BLS Occupational Employment Statistics
What it's like

What it's like to be a Internet Analyst

Workdays involve focused research work — running searches, scraping data, analyzing patterns, and producing reports. Tools and methods evolve constantly, and most analysts spend real time keeping current with techniques because the methods that worked last year may not work this year.

Collaboration involves business stakeholders, marketing, product, and sometimes IT or data teams. What's harder than expected is separating signal from noise — the web is full of data, and most of it isn't useful, which means analysts spend substantial time deciding what to ignore.

Those who thrive tend to be analytically curious, technically resourceful, and good at communicating findings. If you find satisfaction in turning web data into insight, the role often fits well. People who only want technical research, or who can't communicate findings to non-technical stakeholders, usually find the role harder than the technical training suggests — the analysis matters less than what the audience does with it.

AchievementAbove avg
Working ConditionsModerate
IndependenceModerate
RecognitionModerate
SupportModerate
RelationshipsLower
O*NET Work Values survey
✦ Editorial — written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
1 BLS OEWS May 2024 covers all Internet Analysts (SOC 13-1161.01, 15-1211.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Also appears in: Technology
Exploring the Internet Analyst career path? Truest helps you figure out if it's the right fit — and plan your path forward.
Explore career tools
✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$42K–$166K
Salary Range
10th – 90th percentile
1.4M
U.S. Employment
+7.7%
10yr Growth
121K
Annual Openings

How this category is changing

$74K$71K$68K$65K$62K201920202021202220232024$62K$74K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

SpeakingReading ComprehensionComplex Problem SolvingReading ComprehensionCritical ThinkingActive ListeningSystems AnalysisJudgment and Decision MakingActive LearningCritical Thinking
O*NET OnLine · Bureau of Labor Statistics
13-1161.0115-1211.00

Navigate your career with clarity

Truest gives you tools to understand your strengths, explore roles that fit, and plan your next move.

Explore Truest career tools
Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.