Metro Area

Careers in Sheboygan, WI

What working and living here is really like

61K
Total Jobs
In metro area
$49K
Median Salary
All occupations
61K
Population
Metro area
2%
Unemployment
Dec 2023

Working in Sheboygan

Sheboygan is a Lake Michigan manufacturing city that works better than it has any right to. Kohler Company—the plumbing fixtures giant—dominates the landscape, providing employment and even operating its own model village. The German heritage shows in the bratwurst obsession, the orderly streets, and the work ethic. At 50,000 people, it's small enough to feel communal but substantial enough to have genuine amenities.

The cost of living runs 9% below national average, and the 2.0% unemployment is among the lowest anywhere. Employers compete for workers; the manufacturing base has remained while other Rust Belt cities lost theirs. Kohler, Sargento, and other companies provide the kind of stable, well-paying work that's disappeared elsewhere.

The surprise is the quality of life. The lakefront is beautiful, genuinely scenic in ways you don't expect from manufacturing towns. The food culture (bratwurst, cheese) is celebrated rather than apologized for. The social fabric—churches, community organizations, Friday fish fry—remains intact. Those who thrive here tend to share the work-focused, community-oriented values the place embodies.

✦ Editorial — generated from BLS, BEA, Census, and metro-level data
The Job Market

Where the jobs are

The sectors that shape Sheboygan, WI's employment landscape — by total jobs or local specialization.

Sectors where Sheboygan punches above its weight. A 2× means twice the national share of jobs in that sector, adjusted for metro size.

1
Dairy ProcessingManufacturing
51.34×
2
Metal FabricationManufacturing
10.83×
3
9.66×
5
Paper & PackagingManufacturing
6.97×
6
4.33×
10
1.00×
BLS QCEW 2024 · Location quotient measures sector concentration relative to national average

Earning potential

Salaries here run about 0.4% below national averages — but that doesn't account for what your dollar actually buys.

Median salary vs. national average
All occupations · Sheboygan MSA vs. U.S. · 2019–2024
#99of 380 metros by median salary
-0.4%vs. national median
$30K$40K$50K201920202021202220232024$50K$49K+-0%
Sheboygan MSANational avg
Roles that pay disproportionately vs. national average
Sheboygan pays above average
Molding, Coremaking, and Casting Machine Setters, Operators, and Tenders, Metal and Plastic+30%
Packers and Packagers, Hand+30%
Maintenance and Repair Workers, General+25%
General and Operations Managers+18%
Food Batchmakers+18%
Sheboygan pays below average
Stockers and Order Fillers-14%
Waiters and Waitresses-14%
Machinists-13%
Registered Nurses-13%
Fast Food and Counter Workers-6%
BLS OEWS May 2024 · BEA Regional Price Parities 2023

Job market over time

Current unemployment tells you one thing. The trend over a decade tells you something more useful about resilience and trajectory.

Current rate
2%
Dec 2023 · below national average
COVID-19 peak
14.1%
Apr 2020 · similar to national peak of 14.8%
Recovery speed
17 mo.
Back to pre-COVID · national avg was 27 mo.
14.1%1%3%5%7%9%11%13%15%2014201520162017201820192020202120222023
BLS Local Area Unemployment Statistics (LAUS) · Monthly seasonally adjusted
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Metros with a similar profile

Other metro areas that share key characteristics with Sheboygan, WI.

Metros where the same industries punch above their weight

Nearby
Wausau, WI
Manufacturing · Healthcare · Hospitality & Food Service
Oshkosh-Neenah, WI
Healthcare · Manufacturing · Hospitality & Food Service
Elkhart-Goshen, IN
Manufacturing · Healthcare · Retail
Grand Rapids-Wyoming-Kentwood, MI
Healthcare · Manufacturing · Hospitality & Food Service
Racine-Mount Pleasant, WI
Healthcare · Manufacturing · Hospitality & Food Service
Further afield
Columbus, IN
Manufacturing · Healthcare · Hospitality & Food Service
Gainesville, GA
Manufacturing · Healthcare · Hospitality & Food Service
Hickory-Lenoir-Morganton, NC
Manufacturing · Healthcare · Hospitality & Food Service
Dalton, GA
Manufacturing · Healthcare · Education
Decatur, AL
Manufacturing · Healthcare · Hospitality & Food Service
✦ Similarity scoring — Truest algorithm using BLS, BEA, Census data
Daily Life

Getting to work

Time spent commuting is time you're not spending on anything else.

17.8 min
8.9 min shorter than national average of 26.7 min
How workers get there
🚗 Drove alone
80.9%nat'l 73%
🏠 Work from home
7.8%nat'l 13%
🚗 Carpool
7.7%nat'l 9%
🚌 Transit
0.4%nat'l 3%
Census ACS 1-Year Estimates 2023 · Tables B08136, B08301

State laws that affect your career

From taxes to worker protections — the policies that shape your take-home pay and flexibility.

💰
State Income Tax
7.65%
Wisconsin has graduated rates up to 7.65%. It's higher than neighboring Illinois's flat rate, which sometimes factors into location decisions.
Moderate tax
👶
Paid Family Leave
Federal only
Wisconsin has no statewide paid leave program. Employers set their own policies, which vary significantly even among large companies.
Employer-dependent
📋
Pay Transparency
Not required
No requirements. Wisconsin hasn't mandated this.
No state law
💵
Minimum Wage
$7.25
Wisconsin uses the $7.25 federal minimum. Milwaukee and Madison employers typically pay more, but the state floor hasn't moved in years.
Federal floor only
📄
Non-compete Laws
Enforceable
Wisconsin courts enforce noncompetes if they're reasonable. The state doesn't have strong employee protections in this area.
Read before signing
🤝
Union Environment
Right-to-work
Wisconsin's union presence has declined significantly since Act 10 limited public sector bargaining. Private sector unions exist but are less prominent than historically.
Low union density
🏥
Healthcare Access
Not expanded
Wisconsin took a middle path on Medicaid—expanding partially. Coverage is better than non-expansion states but not as comprehensive as full expansion.
Coverage gap exists
Tax Foundation, DOL, KFF, state labor departments · Updated 2024

Where residents come from

The mix of locals and transplants shapes a city's culture and openness to newcomers.

77.1%
Born locally
Grew up in Wisconsin
vs. 58% nationally
23%
Transplants
Moved from elsewhere
vs. 42% nationally
6%
Foreign-born
International origins
vs. 14% nationally
A locals-stay city — 77.1% of residents were born in Wisconsin.
Census ACS 5-Year · Table B05002
Lifestyle

Leisure & hospitality employment

Employment in recreation and hospitality sectors — a proxy for what's popular here.

🍸
NightlifeBars
+4%
172 workers
🍽️
DiningFull-service restaurants
-24%
2K workers
🎭
Arts & CultureMuseums, theater, music
-42%
49 workers
🎢
ActivitiesTheme parks, golf, recreation
-35%
1K workers
🏃
Fitness & OutdoorsGyms, sports, coaching
-15%
410 workers
Below avgU.S. AvgAbove avg
Comparing workers per 100K jobs vs. national average
BLS OEWS May 2024 · Leisure & hospitality sectors

Food scene

Bratwurst is the point. Sheboygan disputes title of "Bratwurst Capital" with no one who's paying attention—the double brat on a hard roll, topped with onions and mustard, is local religion. Miesfeld's Triangle Market supplies the goods. Field to Fork has elevated the scene with farm-to-table sensibility. German heritage shows throughout; the Friday fish fry is cultural institution.

The John Michael Kohler Arts Center is surprisingly excellent—nationally recognized contemporary art in a small Wisconsin city. The Stefanie Weill Center does performing arts. The social scene runs through churches, bowling leagues, and community events. Nightlife is modest—neighborhood bars and the occasional concert. Milwaukee provides urban escape.

✦ Editorial — LLM generated from culinary record and food culture data

Climate

Weather patterns that shape daily life and outdoor time.

☀️
265
Sunny days / year
🌧️
33.5"
Annual rainfall
❄️
50.1"
Annual snowfall
0°F20°F40°F60°F80°F100°FJanFebMarAprMayJunJulAugSepOctNovDec
Avg monthly high (°F)Avg monthly low (°F)Sunny days that month (size = more)
NOAA Climate Normals 1991–2020 · Open-Meteo ERA5

Starting a business here

New business filings per worker — a measure of economic dynamism and how often people go out on their own.

Current rate
1.44
New business filings per 100 workers · below national avg
Post-COVID peak
1.44
2021 · pandemic startup surge
Trend
declining
Since peak
0.01.02.03.04.05.0201420152016201720182019202020212022202320243.901.44
SheboyganNational avg
Census Business Formation Statistics (BFS) · Annual, metro aggregate from county-level EIN applications · Rates normalized per 100 workers using BLS LAUS employment figures
Is Sheboygan Right For You?

Who tends to thrive here

An honest look at the careers and situations where Sheboygan, WI tends to work well — and where it doesn't.

Sheboygan, WI tends to work well for…
Manufacturing workers seeking stability
The companies are healthy, wages are good, and the cost of living is low. Manufacturing careers still work here.
Families seeking safe, affordable community
Good schools, low crime, strong community fabric, and genuine lakes and parks. Family life here is uncomplicated and supported.
Those who value German Midwest culture
The bratwurst, the work ethic, the orderliness—if that culture resonates, you'll find belonging.
Outdoor enthusiasts who love lakes
Lake Michigan access is genuine and beautiful. Summer life revolves around the water.
Milwaukee commuters seeking affordability
50 minutes to Milwaukee with Sheboygan costs. The math works for those willing to drive.
Sheboygan, WI tends to create more friction for…
Those who need urban energy
Sheboygan is a small city. Nightlife is minimal; dining variety is limited. Milwaukee is the urban outlet.
Career climbers outside manufacturing
The economy is manufacturing-centric. Professional opportunities in other sectors are sparse.
People who struggle with harsh winters
Lake effect adds to Wisconsin cold. If winter challenges you, six months of the year will be difficult.
Those seeking diverse communities
The population is quite homogeneous—predominantly white, German heritage. International diversity is minimal.
Young singles seeking nightlife
The scene is family-oriented. Dating pool is small; entertainment options are modest.
✦ Editorial — generated from BLS OEWS, BEA RPP, KFF health data, Census ACS. These are probabilistic patterns, not certainties.

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Local Area Unemployment Statistics (LAUS) · Census Bureau Business Formation Statistics · Census ACS 5-Year Estimates · NOAA Climate Normals 1991–2020 · BEA Regional Price Parities · Trust for Public Land ParkScore® · NEA Arts & Cultural Production Satellite Account
Truest editorial: Metro narrative, fit analysis, food and culture context, similar city tags, thrives/friction profiles.