Mid-Level

Auto Travel Counselor

The roadside assistance professional who helps auto club members plan trips, providing maps, routing, and travel information.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
S
A
I
R
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Job markets for Auto Travel Counselors
Employment concentration · ~119 areas
Based on employment in related occupations
Mapped SOC categories:
BLS Occupational Employment Statistics
What it's like

What it's like to be a Auto Travel Counselor

You help people plan road trips, providing the expertise and tools that make travel enjoyable. Your work involves creating custom trip routes, recommending attractions and accommodations, providing maps and travel guides, and answering questions about everything from road conditions to border crossings.

At mid-level, you have developed comprehensive travel knowledge and efficient processes for creating trip packages. You know destinations, routes, and travel considerations across your region. You can anticipate questions and provide the detailed information that makes trips successful.

The work requires genuine enthusiasm for travel and helping others. You are often working with excited vacationers planning dream trips or anxious first-timers needing reassurance. Success comes from sharing knowledge in ways that build confidence and enhance experiences.

RelationshipsModerate
AchievementLower
RecognitionLower
IndependenceLower
Working ConditionsLower
SupportLower
O*NET Work Values survey
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
Service scopeMember segmentTechnology integrationAdditional products
Some clubs offer comprehensive trip planning while others provide basic routing. Member demographics range from retirees taking extended trips to families planning vacations. Technology has changed map delivery but consultation remains valuable. Some counselors also handle insurance, membership sales, or other products.
✦ Editorial — written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
1 BLS OEWS May 2024 covers all Auto Travel Counselors (SOC 41-3041.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Exploring the Auto Travel Counselor career path? Truest helps you figure out if it's the right fit — and plan your path forward.
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How do you approach helping a member plan a trip to an unfamiliar destination?
Describe your process for creating a custom trip routing package.
What information do you gather to provide the most useful travel recommendations?
✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$33K–$74K
Salary Range
10th – 90th percentile
59K
U.S. Employment
+2.2%
10yr Growth
7K
Annual Openings

How this category is changing

$64K$61K$58K$55K$52K201920202021202220232024$52K$64K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

Service OrientationActive ListeningReading ComprehensionSpeakingSocial PerceptivenessPersuasionJudgment and Decision MakingActive LearningWritingNegotiation
O*NET OnLine · Bureau of Labor Statistics
41-3041.00

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.