Content Coordinator

Your days center on building and growing a direct-to-consumer brand — owning the brand voice, running campaigns across paid and organic channels, managing creative production, and connecting brand strategy to acquisition and retention metrics. Most weeks include reviewing campaign performance, briefing creative teams, planning launches, and presenting to leadership on how brand investments connect to revenue.

The workflow blends creative brand work with performance marketing discipline — you're developing the brand narrative and visual identity while also tracking CAC, LTV, and ROAS across channels. The tension between brand building and performance metrics is the daily negotiation; leadership wants both a distinctive brand and measurable returns.

The key challenge is standing out in a crowded D2C landscape where acquisition costs keep rising and consumer attention is fragmented. The playbook that worked three years ago (Facebook ads to a landing page) is increasingly expensive, and the strongest brand marketers are finding new channels, building communities, and creating content that earns attention rather than buying it.