Looking at how customers behave on an e-commerce site and what that means for the business — traffic patterns, conversion rates, basket size, attribution. The work tends to live where digital analytics meets commercial strategy and merchandising decisions.
Most days mix performance reporting, ad-hoc analysis requests, A/B test analysis, and the steady work of producing dashboards and recommendations for merchandising, marketing, and leadership. You'll often work in Google Analytics, Adobe Analytics, or platform-specific reporting tools — plus SQL and Excel for deeper digs. The cadence is often weekly or monthly performance reviews, with sharper analytical work around major campaigns or strategic decisions.
What's harder than people expect is the gap between data availability and answerable questions. Attribution across channels is messy; conversion funnels involve dozens of decision points; customer segments behave differently in ways that are hard to capture cleanly. Knowing when the data can support a recommendation and when it can't is real craft, and the strongest analysts hedge appropriately while still being useful.
People who tend to thrive here are analytically rigorous, commercially curious, and comfortable communicating findings in plain language to non-analytical stakeholders. The role tends to be a strong path to senior analyst, e-commerce manager, or digital strategy roles. The trade-off is that the demand for analysis often exceeds the bandwidth to do it well, and prioritization between requests is part of the daily work.
Turn your career record
into a springboard for growth.
Where this role sits in the broader career landscape — and where it can take you.
Turn your career record
into a springboard for growth.
Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.
Roles with similar work and overlapping career paths
View all Business Operations roles →Looking at how customers behave on an e-commerce site and what that means for the business — traffic patterns, conversion rates, basket size, attribution. The work tends to live where digital analytics meets commercial strategy and merchandising decisions.
Median pay for an E-Commerce Analyst is about $81K nationally, with the field ranging roughly from $46K to $148K depending on experience, employer, and metro (BLS).
Core skills for this role include Reading Comprehension, Critical Thinking, Active Listening, Speaking, and Writing.
Most people in this role hold a bachelor's degree.
Employment in this field is projected to grow about 3% through 2034, with roughly 1.1 million people working in it today (BLS).
Closely related roles include Senior E-Commerce Analyst, E-Commerce Director (Electronic Commerce Director), and Sales Operations Manager (Sales Ops Manager).
Do one small thing to grow in your career this week. Pick one of these; each comes with the words to use.
More career advice
We believe careers grow through small steps taken often, more than big leaps. So we’ve collected hundreds of them for you to try.
Browse career adviceDon't know if you want to stay in your job?
Get your career on record. Then decide.