E-Commerce Analyst

Most days mix performance reporting, ad-hoc analysis requests, A/B test analysis, and the steady work of producing dashboards and recommendations for merchandising, marketing, and leadership. You'll often work in Google Analytics, Adobe Analytics, or platform-specific reporting tools — plus SQL and Excel for deeper digs. The cadence is often weekly or monthly performance reviews, with sharper analytical work around major campaigns or strategic decisions.

What's harder than people expect is the gap between data availability and answerable questions. Attribution across channels is messy; conversion funnels involve dozens of decision points; customer segments behave differently in ways that are hard to capture cleanly. Knowing when the data can support a recommendation and when it can't is real craft, and the strongest analysts hedge appropriately while still being useful.

People who tend to thrive here are analytically rigorous, commercially curious, and comfortable communicating findings in plain language to non-analytical stakeholders. The role tends to be a strong path to senior analyst, e-commerce manager, or digital strategy roles. The trade-off is that the demand for analysis often exceeds the bandwidth to do it well, and prioritization between requests is part of the daily work.