Marketing Professor
The marketing scholar — teaching and researching marketing at the university level.
What it's like to be a Marketing Professor
As a Marketing Professor, you teach marketing courses and conduct scholarly research at a university. You're developing and delivering curriculum, mentoring students, publishing research, and contributing to academic knowledge of marketing. This role balances teaching, research, and service.
Your day splits between multiple academic responsibilities. You might prepare lecture materials, conduct research analysis, meet with graduate students, review journal submissions, and attend committee meetings. The balance between teaching and research depends on your institution and position.
The challenge is excelling at multiple demanding activities. Teaching, research, and service all require significant time and skill. Success requires managing competing demands while maintaining excellence in your primary responsibilities.
Where this role sits in the broader career landscape — and where it can take you.
Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.
How this category is changing
Skills & Requirements
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Explore Truest career toolsTruest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.