Junior

Junior Athlete Marketing Agent

The sports business starter — learning to build athlete brands and negotiate deals.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
S
C
A
I
R
Enterprisingleading, persuading
Socialhelping, teaching
Based on Holland Code framework
Job markets for Junior Athlete Marketing Agents
Employment concentration · ~22 areas
Based on employment in related occupations
Mapped SOC categories:
BLS Occupational Employment Statistics
What it's like

What it's like to be a Junior Athlete Marketing Agent

Junior Athlete Marketing Agent supports athlete representation. You're researching sponsorships, coordinating appearances, and learning how athlete brands are monetized. Your day involves research, coordination, and supporting senior agents. The people who succeed here are passionate about sports and comfortable with relationship-driven work.

AchievementHigh
IndependenceHigh
Working ConditionsAbove avg
RecognitionAbove avg
RelationshipsAbove avg
SupportLower
O*NET Work Values survey
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
SportAthlete levelAgency sizeDeal types
Major sports have bigger deals but more competition. Large agencies have resources; boutiques offer more responsibility.
✦ Editorial — written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
1 BLS OEWS May 2024 covers all Junior Athlete Marketing Agents (SOC 13-1011.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Exploring the Junior Athlete Marketing Agent career path? Truest helps you figure out if it's the right fit — and plan your path forward.
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Best athlete brand and why?
How approach a sponsor?
What sports passion?
✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$49K–$208K
Salary Range
10th – 90th percentile
14K
U.S. Employment
+8.7%
10yr Growth
2K
Annual Openings

How this category is changing

$76K$72K$68K$65K$61K201920202021202220232024$61K$76K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

Active ListeningNegotiationPersuasionSpeakingReading ComprehensionSocial PerceptivenessTime ManagementCritical ThinkingCoordinationWriting
O*NET OnLine · Bureau of Labor Statistics
13-1011.00

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.