Mid-Level

Marketing Teacher

The marketing educator โ€” teaching college students the principles and practices of marketing.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
S
I
C
A
E
R
Socialhelping, teaching
Investigativeanalytical, curious
Based on Holland Code framework
Industries that often hire Marketing Teachers
Job markets for Marketing Teachers
Employment concentration ยท ~400 areas
Based on employment in related occupations
Mapped SOC categories:
BLS Occupational Employment Statistics
What it's like

What it's like to be a Marketing Teacher

As a Marketing Teacher at the college level, you educate students on marketing theory and practice. You're delivering lectures, leading discussions, grading assignments, mentoring students, and helping them develop the marketing knowledge and skills they'll need in their careers.

Your day balances teaching and preparation. You might deliver a marketing strategy lecture, hold office hours, grade case study analyses, update course materials with current examples, and advise students on career planning. You need strong marketing knowledge and the ability to engage students in learning.

The challenge is keeping curriculum relevant in a fast-changing field. Marketing practice evolves quickly, but academic programs move slowly. Success requires continuously updating your teaching with current trends while maintaining foundational principles.

RelationshipsAbove avg
AchievementAbove avg
IndependenceAbove avg
Working ConditionsModerate
RecognitionModerate
SupportLower
O*NET Work Values survey
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
Institution typeTeaching focusResearch expectationsIndustry connectionStudent level
Marketing teaching varies by institution. Research universities expect publication alongside teaching; community colleges prioritize teaching. Some positions focus on specific marketing courses; others cover broad business curriculum. MBA versus undergraduate teaching has different expectations.
โœฆ Editorial โ€” written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape โ€” and where it can take you.

$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
1 BLS OEWS May 2024 covers all Marketing Teachers (SOC 25-1011.00, 25-2032.00), not just this title ยท BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Exploring the Marketing Teacher career path? Truest helps you figure out if it's the right fit โ€” and plan your path forward.
Explore career tools
1
Curriculum development
Developing new courses creates advancement opportunities
2
Research methodology
Publishing research may be required for advancement
3
Industry engagement
Connections benefit students and enhance credibility
What courses would I be teaching?
What are the research expectations for this position?
How does the department stay connected to marketing practice?
What's the student population like?
What support exists for professional development?
โœฆ Editorial โ€” career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape โ€” helpful for context, but your specific experience will depend on level, specialty, and where you work.

$46Kโ€“$211K
Salary Range
10th โ€“ 90th percentile
186K
U.S. Employment
+1.95%
10yr Growth
14K
Annual Openings

How this category is changing

$76K$72K$68K$65K$61K201920202021202220232024$61K$76K
BLS OEWS May 2024 ยท BLS Employment Projections 2024โ€“2034

Skills & Requirements

SpeakingInstructingWritingReading ComprehensionActive ListeningLearning StrategiesCritical ThinkingActive LearningMonitoringComplex Problem Solving
O*NET OnLine ยท Bureau of Labor Statistics
25-1011.0025-2032.00

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) ยท BLS Employment Projections ยท O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.