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Careers›Roles›Media Specialist
Mid-Level

Media Specialist

The school's hub for information and media runs through you — curating resources, teaching research and digital literacy, running the library or media center. You connect people to the right tools and sources.

Media Specialist pay typically runs $52K–$90K at this level, and jobs in this field are projected to hold roughly steady through 2034.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
C
A
S
E
I
R
Conventionalorganizing, detail-oriented
Artisticcreative, expressive
Based on Holland Code framework
Industries that often hire Media Specialists
Hospitality & Food ServiceEnergy & UtilitiesReal EstateFinancial ServicesConstructionEducation · 55%
Job markets for Media Specialists
Where Media Specialist jobs concentrate · ~400 metro areas
Based on employment in related occupations
Mapped SOC categories:
EducationArts & Media
BLS Occupational Employment Statistics
Jump to:What it's likeCareer pathsBy the numbers

While you’re learning about the Media Specialist role, anything we can help you with this week?

What it's like

What it's like to be a Media Specialist

Helping students find and evaluate resources, teaching research and media skills, curating collections, and supporting teachers with technology fill a people-facing, varied day. You balance instruction against running a media center. Teaching judgment is the craft — how to tell good information from bad.

The stretch is juggling many roles at once — teacher, librarian, tech support — often on a tight budget. Keeping current with technology and information tools takes ongoing effort. Scope varies widely by school and district, so the job means different things in different places.

It fits someone organized, curious, and genuinely helpful. If you want a narrow focus or a quiet routine, the breadth can stretch you. But if connecting learners to ideas and tools appeals, the work tends to be rewarding, in ways that ripple across a school.

What people in this role value
RelationshipsAbove avg
IndependenceAbove avg
Working ConditionsModerate
AchievementModerate
SupportModerate
RecognitionLower
O*NET Work Values survey
✦ Editorial — written by Truest from industry research and career patterns

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Career Paths

Where this role sits in the broader career landscape — and where it can take you.

Earning potential across this track
$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
Financial Services$96K+59%
Energy & Utilities$92K+53%
Professional Services$91K+50%
Technology & Information$87K+44%
Wholesale & Distribution$66K+10%
Compared to Education average across all industries
1 BLS OEWS May 2024 covers all Media Specialists (SOC 25-4022.00, 25-4031.00, 27-1014.00, 27-3031.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Related rolesExplore Education →
Media SpecialistMedia AssistantLibrary Media AssistantSocial Media ManagerMedia PromoterAdvertising Operations Manager (Ad Operations Manager)Campaign Program Manager3D Animator (Three-Dimensional Animator)Special Effects DesignerMedia Relations SpecialistMedia BuyerDigital LibrarianLibrary AssistantInternal Communications SpecialistMotion Pictures CartoonistMedia PlannerCommunication SpecialistContent SpecialistLibrary ClerkConsumer AdvocateLibrary AideSchool Library Media Specialist3D Designer (Three-dimensional Designer)Circulation ClerkAnime Designer+1 more
Also appears in: Arts & Media

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✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$28K–$175K
Salary Range
10th – 90th percentile
507K
U.S. Employment
+0.33%
10yr Growth
59K
Annual Openings

How Media Specialist pay & employment are changing

$74K$72K$69K$67K$65K201920202021202220232024$65K$74K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

Active ListeningSpeakingSocial PerceptivenessReading ComprehensionWritingReading ComprehensionActive ListeningCoordinationActive ListeningCritical Thinking
O*NET OnLine · Bureau of Labor Statistics
Mapped SOC Codes
25-4022.0025-4031.0027-1014.0027-3031.00

Explore related roles

Roles with similar work and overlapping career paths

directorMedia Director$105KdirectorMedia Planning Director$83KdirectorDigital Media Director$83KmidMedia Assistant$36KmidLibrary Media Assistant$36KmidSocial Media Manager$139K
View all Education roles →

Common questions about what it's like to be a Media Specialist

What does a Media Specialist do?

The school's hub for information and media runs through you — curating resources, teaching research and digital literacy, running the library or media center. You connect people to the right tools and sources.

How much does a Media Specialist make?

Median pay for a Media Specialist is about $68K nationally, with the field ranging roughly from $28K to $175K depending on experience, employer, and metro (BLS).

What skills does a Media Specialist need?

Core skills for this role include Active Listening, Speaking, Social Perceptiveness, Reading Comprehension, and Writing.

What education do you need to be a Media Specialist?

Most people in this role hold a bachelor's degree.

Is a Media Specialist in demand?

Employment in this field is projected to grow about 0.33% through 2034, with roughly 507,470 people working in it today (BLS).

What jobs are similar to a Media Specialist?

Closely related roles include Media Director, Media Planning Director, and Digital Media Director.

Career advice

Media Specialist career advice

Do one small thing to grow in your career this week. Pick one of these; each comes with the words to use.

  • Simple exerciseWrite a peer review that's specific, fair, and useful to the person who reads it.Write peer feedback that actually helps
  • Micro habitLeaving work at work over the weekend, and starting Monday with a clear first move.Plan Monday on Friday
  • Simple exerciseCheck your curiosity about another industry against what the work is really like.Test two industries you've wondered about
  • Micro habitOpening doors to development, and getting more direct feedback.Tell people what you're getting better at

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More career advice

  • Reset team priorities out loud
  • Say when they'll hear back
  • Set yourself a decide-by date
  • Sort your list by urgent and important
  • Talk about their career, not their performance
  • Understand a company before you apply
  • Work through a problem side by side
  • Ask for a level check when your job grows

We believe careers grow through small steps taken often, more than big leaps. So we’ve collected hundreds of them for you to try.

Browse career advice

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.

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