Radio and Television Time Sales Representative

As a Radio and Television Time Sales Representative, you sell advertising time on broadcast stations or networks. You help businesses develop commercials and place them in programming that reaches their target customers. You're translating audience data into advertising solutions for local businesses or national accounts.

Your day involves prospecting for new advertisers, meeting with business owners and marketing managers, presenting audience data and rate cards, helping develop advertising strategies, and managing ongoing client relationships. You're also coordinating commercial production and ensuring schedules run correctly.

The hardest part is competition from digital advertising. Many advertisers have shifted budgets to online channels with more precise targeting. You need to articulate the unique value of broadcast — reach, frequency, emotional impact — to clients who may view it as old-fashioned. The people who thrive here believe in broadcast's power and can help clients see results from their campaigns.