Sales Development Representative

As a Sales Development Representative (SDR), you're the front end of the sales funnel. Your job is to find potential customers, reach out through calls, emails, and social, have initial conversations, qualify interest, and book meetings for account executives. You're measured on the pipeline you generate.

Your day is structured around activity — calls, emails, LinkedIn touches, research. You might spend mornings making calls to a target list, afternoons following up on inbound leads, and end of day researching accounts for tomorrow's outreach. Rejection is constant; you need resilience to keep going when most outreach goes unanswered.

The challenge is maintaining energy and effectiveness through repetitive work. SDR is often an entry point into sales careers, but it's not easy. You need discipline to hit activity targets, creativity to break through to prospects, and persistence to keep going despite low response rates. The people who succeed here see it as training for bigger sales roles.