Site Leasing Agent
The advertising space broker — securing locations for billboards, digital signs, and out-of-home advertising.
What it's like to be a Site Leasing Agent
As a Site Leasing Agent, you're acquiring locations for out-of-home advertising — billboards, digital displays, transit advertising, and similar media. You identify desirable locations, negotiate with property owners, and secure lease agreements that allow your company to place advertising.
Your day involves prospecting and negotiation. You scout locations, research property ownership, make contact with landowners, explain the opportunity, negotiate terms, and manage lease documentation. You need to understand what makes locations valuable for advertising and how to pitch the benefits to property owners.
The challenge is convincing property owners to lease space for advertising. Some are receptive; others have concerns about aesthetics, regulations, or competing uses. You need to address objections, structure deals that work for both parties, and navigate local regulations. The people who thrive here are persistent negotiators who understand real estate dynamics and can sell the value of advertising presence.
Where this role sits in the broader career landscape — and where it can take you.
Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.
How this category is changing
Skills & Requirements
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