A member walks in with a vacation plan and a folder of brochures, and you build their road trip — booking hotels, planning stops, handing them a printed itinerary. The work mixes cartography, hospitality booking, and patient listening.
A member walks up with the trip they've been imagining — fall leaves in New England, RV down the Pacific Coast, the family's first national-parks tour. You're often in a route-planning system plus hotel and rental platforms, building piece by piece. Bookings completed and member satisfaction anchor the visible measures.
The harder part is often the trip that doesn't fit any easy template — a couple wanting cruises plus rail plus rental cars across three countries, with one of them in a wheelchair. Variance across employers is real: AAA-affiliated clubs offer member-services rhythms and structured product training; smaller motor clubs sometimes hand more complexity to the counselor without the same systems support.
It fits people who are map-curious, hospitality-savvy, and delighted by member trip stories — the work attracts repeat members who request you by name. The trade-off is modest pay balanced against benefits, stability, and the satisfaction of putting trips together. Travel discounts often soften the deal further.
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Where this role sits in the broader career landscape — and where it can take you.
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Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.
Roles with similar work and overlapping career paths
View all Admin & Office roles →A member walks in with a vacation plan and a folder of brochures, and you build their road trip — booking hotels, planning stops, handing them a printed itinerary. The work mixes cartography, hospitality booking, and patient listening.
Median pay for an Automobile Travel Club Counselor is about $41K nationally, with the field ranging roughly from $35K to $75K depending on experience, employer, and metro (BLS).
Core skills for this role include Service Orientation, Active Listening, Speaking, Social Perceptiveness, and Reading Comprehension.
Most people in this role hold a high school diploma.
Employment in this field is projected to grow about 2.8% through 2034, with roughly 127,440 people working in it today (BLS).
Closely related roles include Senior Automobile Travel Club Counselor, Tour Counselor, and Travel Agent.
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