Mid-Level

Community Manager

The person who builds and tends the relationship between an organization and the people who use, follow, or care about it — moderating discussions, surfacing user feedback to product teams, running events, and being the consistent human voice across channels. As a Community Manager, you're part marketer, part support, part diplomat.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
S
A
I
R
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Job markets for Community Managers
Employment concentration · ~400 areas
Based on employment in related occupations
Mapped SOC categories:
BLS Occupational Employment Statistics
What it's like

What it's like to be a Community Manager

A typical week tends to mix social channel monitoring, responding to user posts and DMs, coordinating community events or AMAs, surfacing feedback themes to product or leadership, and content planning. You'll often handle escalations when something goes sideways publicly — a feature outage, a controversial decision, an angry power user. Tone calibration across channels is more art than process.

Coordination involves product managers, marketing, customer support, sometimes legal for sensitive responses, and the community members themselves. The emotional labor is more substantial than people realize — you're often the first to absorb user frustration. Burnout in this role is common when boundaries aren't maintained.

People who tend to thrive here are socially astute, calm under public criticism, and genuinely interested in the people they serve. If you need quantifiable wins or quiet focused work, the conversational and ambient nature of the role can frustrate. If you find satisfaction in being the human face of a brand and watching a community grow under your care, the work tends to feel relational and rewarding.

IndependenceAbove avg
AchievementAbove avg
Working ConditionsModerate
RecognitionModerate
RelationshipsModerate
SupportLower
O*NET Work Values survey
✦ Editorial — written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
1 BLS OEWS May 2024 covers all Community Managers (SOC 11-2032.00, 11-2033.00, 11-9141.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
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✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$39K–$217K
Salary Range
10th – 90th percentile
410K
U.S. Employment
+4.27%
10yr Growth
49K
Annual Openings

How this category is changing

$74K$71K$68K$65K$62K201920202021202220232024$62K$74K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

SpeakingCritical ThinkingSpeakingActive ListeningSocial PerceptivenessPersuasionReading ComprehensionReading ComprehensionWritingCoordination
O*NET OnLine · Bureau of Labor Statistics
11-2032.0011-2033.0011-9141.00

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.