Selling heavy equipment — excavators, dozers, loaders, compactors, cranes — to contractors, fleet owners, and rental companies. Big-ticket capital sales with long cycles, financing structures (equipment loans, leases), and customers who'll bring their operators to the demo.
Construction Machinery Sales Representative pay typically runs $66K–$146K at this level, and jobs in this field are projected to grow 2% through 2034.
Your days center on owning the end-to-end customer experience across an organization — journey mapping, voice-of-customer programs, service design, and the cross-functional work of getting product, support, marketing, and operations aligned around what customers actually need. Most weeks include reviewing customer feedback data, leading CX improvement initiatives, and presenting to senior leadership on experience metrics and their business impact.
The workflow blends strategic design with organizational change management — you're not just identifying where the experience breaks; you're building the internal consensus and operational changes needed to fix it. This means facilitating cross-functional working sessions, building business cases for experience investments, and tracking whether improvements actually move retention and satisfaction numbers.
The key challenge is influencing without direct authority. CX directors rarely own the teams that deliver the experience — product, engineering, operations, and support report elsewhere. Your success depends on building relationships, presenting compelling data, and being persuasive enough that other leaders prioritize CX work alongside their own objectives.
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Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.
Selling heavy equipment — excavators, dozers, loaders, compactors, cranes — to contractors, fleet owners, and rental companies. Big-ticket capital sales with long cycles, financing structures (equipment loans, leases), and customers who'll bring their operators to the demo.
Median pay for a Construction Machinery Sales Representative is about $100K nationally, with the field ranging roughly from $49K to $195K depending on experience, employer, and metro (BLS).
Core skills for this role include Speaking, Persuasion, Active Listening, Negotiation, and Social Perceptiveness.
Most people in this role hold a bachelor's degree.
Employment in this field is projected to grow about 1.9% through 2034, with roughly 293,930 people working in it today (BLS).
Closely related roles include Junior Construction Machinery Sales Representative, Engineering Supplies Sales Representative, and Sales Engineer.
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