You write the connective tissue of broadcast — the short scripted links, announcements, and promos that carry an audience between segments and keep a station's voice consistent. Small copy, constant deadlines. The words that hold a broadcast together.
The day is a stream of short assignments: writing intros, transitions, promos, and station copy on tight turnarounds, often to exact timing down to the second. Most pieces are brief but unforgiving — every word counts when you've got fifteen seconds — and the volume and pace are the real test, not the length of any one script.
The job shifts with the outlet — a radio station, a TV network, and a streaming service each have their own voice. You'll usually write to a strict house style and brand, which can feel creatively narrow, and the deadlines are relentless and rarely flexible. Recognition is scarce, since good continuity is felt, not noticed.
This work tends to suit fast, disciplined writers who like tight constraints, and who can nail a tone in a few words. If you want long-form authorship or a visible byline, it may frustrate. But if you enjoy the craft of making every second of copy land, and thrive on deadline rhythm, it's a steady seat inside the media machine.
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Where this role sits in the broader career landscape — and where it can take you.
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Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.
Roles with similar work and overlapping career paths
View all Arts & Media roles →You write the connective tissue of broadcast — the short scripted links, announcements, and promos that carry an audience between segments and keep a station's voice consistent. Small copy, constant deadlines. The words that hold a broadcast together.
Median pay for a Continuity Writer is about $72K nationally, with the field ranging roughly from $41K to $134K depending on experience, employer, and metro (BLS).
Core skills for this role include Writing, Reading Comprehension, Speaking, Active Learning, and Critical Thinking.
Most people in this role hold a bachelor's degree.
Employment in this field is projected to grow about 3.6% through 2034, with roughly 47,800 people working in it today (BLS).
Closely related roles include Marketing Writer, Advertising Writer, and Speech Writer.
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