Mid-Level

Marketing and Communications Manager

The brand voice owner — managing marketing and communications to build awareness and shape public perception.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
S
A
I
R
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Job markets for Marketing and Communications Managers
Employment concentration · ~177 areas
Based on employment in related occupations
Mapped SOC categories:
BLS Occupational Employment Statistics
What it's like

What it's like to be a Marketing and Communications Manager

As a Marketing and Communications Manager, you oversee the activities that build your organization's reputation and awareness. You're managing marketing campaigns, media relations, internal communications, and brand messaging. This role often spans traditional marketing, PR, and corporate communications.

Your day involves content, campaigns, and stakeholder management. You might review a press release draft, meet with your team about an upcoming campaign, coordinate with leadership on messaging, and plan a media outreach strategy. You need to juggle multiple communications channels while maintaining consistent brand voice.

The challenge is managing broad scope with limited resources. Marketing and communications roles often span many activities that could each be full-time jobs. Success requires prioritization, efficiency, and knowing when to go deep versus when to keep things moving.

Work values data not available for this role.
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
Org sizeMarketing vs comms balanceTeam structureExternal agency useIndustry sector
Marketing and communications management varies by organization type. Smaller organizations require hands-on execution; larger ones involve more strategy and team management. Some roles emphasize marketing; others lean toward communications and PR. Regulated industries add compliance considerations. Nonprofit and public sector roles have different dynamics than corporate.
✦ Editorial — written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
1 BLS OEWS May 2024 covers all Marketing and Communications Managers (SOC 11-2032.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Exploring the Marketing and Communications Manager career path? Truest helps you figure out if it's the right fit — and plan your path forward.
Explore career tools
1
Strategic planning
Director roles require developing marketing and communications strategy
2
Executive communication
Senior roles involve advising and influencing leadership
3
Team development
Building and growing teams is essential for advancement
What's the balance between marketing and communications responsibilities?
What does the team structure look like — who would I manage and work with?
How does this role connect with leadership and other departments?
What are the biggest marketing and communications priorities right now?
How much is in-house execution versus agency or freelance support?
✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$79K–$208K
Salary Range
10th – 90th percentile
76K
U.S. Employment
+5%
10yr Growth
7K
Annual Openings

How this category is changing

$76K$72K$68K$65K$61K201920202021202220232024$61K$76K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

No skills data available

O*NET OnLine · Bureau of Labor Statistics
11-2032.00

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.