Mid-Level

Marketing Communications Specialist

The content executor — creating and distributing marketing communications that engage target audiences.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
A
S
I
R
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Job markets for Marketing Communications Specialists
Employment concentration · ~400 areas
Based on employment in related occupations
Mapped SOC categories:
BLS Occupational Employment Statistics
What it's like

What it's like to be a Marketing Communications Specialist

As a Marketing Communications Specialist, you create and execute marketing communications across channels. You're writing content, managing campaigns, handling media and social activities, and ensuring consistent messaging. This role combines content creation with channel execution.

Your day involves writing and distribution. You might write a blog post in the morning, schedule social media content, coordinate with designers on email graphics, draft a press release, and analyze engagement metrics. You need strong writing skills and comfort with multiple communications channels.

The challenge is maintaining quality while producing volume. Marketing communications requires constant content creation across channels. Success requires efficient processes that maintain quality while meeting ongoing content demands.

AchievementAbove avg
Working ConditionsAbove avg
IndependenceAbove avg
SupportModerate
RecognitionModerate
RelationshipsModerate
O*NET Work Values survey
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
Channel focusContent typesMedia relationsIndustryTeam structure
Marketing communications specialist roles vary in focus. Some emphasize content creation; others focus on distribution and channel management. The mix of marketing communications versus PR activities differs. B2B tends toward thought leadership and trade media; B2C may emphasize consumer content and social.
✦ Editorial — written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
1 BLS OEWS May 2024 covers all Marketing Communications Specialists (SOC 13-1161.01, 27-3031.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Exploring the Marketing Communications Specialist career path? Truest helps you figure out if it's the right fit — and plan your path forward.
Explore career tools
1
Content strategy
Moving from creation to planning enables advancement
2
Channel expertise
Deep knowledge of specific channels creates specialist opportunities
3
Measurement
Proving communications impact builds credibility
What communications channels and content types would I be creating?
How much writing versus coordination and distribution?
What does the team structure look like?
How is communications effectiveness measured?
What opportunities exist to develop strategic skills?
✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$41K–$145K
Salary Range
10th – 90th percentile
1.1M
U.S. Employment
+5.75%
10yr Growth
115K
Annual Openings

How this category is changing

$76K$72K$68K$65K$61K201920202021202220232024$61K$76K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

Complex Problem SolvingReading ComprehensionCritical ThinkingActive ListeningActive LearningJudgment and Decision MakingSpeakingWritingSystems AnalysisMonitoring
O*NET OnLine · Bureau of Labor Statistics
13-1161.0127-3031.00

Navigate your career with clarity

Truest gives you tools to understand your strengths, explore roles that fit, and plan your next move.

Explore Truest career tools
Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.