Mid-Level

Online Marketing Consultant

The digital strategy advisor — consulting on online marketing to improve client visibility and performance.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
I
A
S
R
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Industries that often hire Online Marketing Consultants
Professional Services · 28%Technology & Information · 10%Financial Services · 10%Wholesale & Distribution · 8%Manufacturing · 6%Healthcare · 5%
Job markets for Online Marketing Consultants
Employment concentration · ~391 areas
Based on employment in related occupations
Mapped SOC categories:
Marketing
BLS Occupational Employment Statistics
Jump to:What it's likeCareer pathsBy the numbers
What it's like

What it's like to be a Online Marketing Consultant

As an Online Marketing Consultant, you advise clients on digital marketing strategy and execution. You're analyzing online presence, developing recommendations, helping implement improvements, and measuring results. This role requires both digital marketing expertise and consulting skills.

Your day involves client work and analysis. You might conduct a website audit, analyze a client's search performance, present strategic recommendations, and help implement campaign improvements. You need deep digital knowledge and the ability to communicate and influence effectively.

The challenge is delivering measurable value in a complex, fast-changing digital landscape. Clients want results, not just advice. Success requires recommendations that actually improve performance and the ability to prove that impact.

What people in this role value
AchievementAbove avg
Working ConditionsModerate
SupportModerate
IndependenceModerate
RecognitionModerate
RelationshipsLower
O*NET Work Values survey
Role Profile
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
Things that vary from job to job as a Online Marketing Consultant
Client typeService scopeSpecializationFirm typeImplementation involvement
Online marketing consulting varies by specialization and client type. Some consultants focus on specific areas (SEO, paid media, analytics); others offer full-service digital strategy. Small business clients have different needs than enterprise. Solo consultants work differently than those at agencies or consulting firms.
✦ Editorial — written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

Earning potential across this track
$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
Technology & Information$93K+13%
Professional Services$89K+8%
Energy & Utilities$86K+4%
Financial Services$80K-3%
Wholesale & Distribution$76K-8%
Compared to Marketing average across all industries
1 BLS OEWS May 2024 covers all Online Marketing Consultants (SOC 13-1161.01), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Career Growth OptionsMarketing track →
Online Marketing ConsultantAthlete Marketing AgentPromotional Marketing AgentEvent Brand AmbassadorMarketing Brand AmbassadorRetail Brand AmbassadorBrand AmbassadorSales Brand AmbassadorTelemarketing Representative (Telemarketing Rep)Marketing ProcessorTelemarketing Sales Representative (Telemarketing Sales Rep)Advertising Associate+107 more
Exploring the Online Marketing Consultant career path? Truest helps you figure out if it's the right fit — and plan your path forward.
Explore career tools
What it takes to advance
1
Business development
Senior consultants sell as well as deliver
2
Strategic thinking
High-value consulting requires business-level insight
3
Client management
Trusted advisor status enables larger engagements
Lateral Moves
Digital Marketing Manager →
If you want to own marketing rather than advise on it
Agency Account Manager →
If you want to manage client relationships full-time
Questions you might ask when interviewing
What types of clients does this firm serve?
What online marketing services are the focus?
How much strategy versus implementation is expected?
How are consultants measured and compensated?
What does business development expectation look like?
✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$42K–$145K
Salary Range
10th – 90th percentile
861K
U.S. Employment
+6.7%
10yr Growth
87K
Annual Openings

How this category is changing

$76K$72K$68K$65K$61K201920202021202220232024$61K$76K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

Complex Problem SolvingReading ComprehensionCritical ThinkingActive ListeningActive LearningJudgment and Decision MakingSpeakingWritingSystems AnalysisMonitoring
O*NET OnLine · Bureau of Labor Statistics
Mapped SOC Codes
13-1161.01

Explore related roles

Other roles in the Marketing career track

directorFundraising and Marketing Director$123KjuniorJunior Promotional Marketing Agent$96KmidAthlete Marketing Agent$96KjuniorJunior Athlete Marketing Agent$96KmidPromotional Marketing Agent$96KmidEvent Brand Ambassador$38K
View all Marketing roles →

Navigate your career with clarity

Truest gives you tools to understand your strengths, explore roles that fit, and plan your next move.

Explore Truest career tools
Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.