Outdoor Advertising Leasing Agent
The billboard real estate broker — securing locations for outdoor advertising through property leasing.
What it's like to be a Outdoor Advertising Leasing Agent
As an Outdoor Advertising Leasing Agent, you secure rights to land and building locations for outdoor advertising displays. You're identifying potential sites, negotiating leases with property owners, managing relationships, and building the inventory that outdoor advertising companies sell to advertisers.
Your day involves prospecting and negotiation. You might research potential billboard locations, cold call property owners, meet with a landowner to discuss a lease, and manage renewals on existing sites. You need sales skills, real estate knowledge, and understanding of what makes a location valuable for advertising.
The challenge is convincing property owners to lease for outdoor advertising when they have other options or objections. Many property owners have concerns about aesthetics, regulations, or hassle. Success requires finding motivated owners and structuring deals that work for both parties.
Where this role sits in the broader career landscape — and where it can take you.
Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.
How this category is changing
Skills & Requirements
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