Mid-Level

Sales Counselor

The frontline sales leader — supervising sales teams while coaching performance and managing operations.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
S
R
I
A
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Job markets for Sales Counselors
Employment concentration · ~366 areas
Based on employment in related occupations
Mapped SOC categories:
BLS Occupational Employment Statistics
What it's like

What it's like to be a Sales Counselor

As a Sales Counselor, you supervise sales workers while providing guidance, coaching, and operational oversight. It's a hybrid role combining team leadership with hands-on involvement in the sales process. You're responsible for your team hitting numbers while helping individual salespeople develop their skills.

Your day involves checking in with team members, reviewing pipeline and performance, coaching on specific deals, handling administrative tasks, and sometimes jumping in to help close important opportunities. You balance being available for your team with handling the management responsibilities that keep operations running.

The challenge is that you're responsible for others' results without having full control. You can coach, motivate, and remove obstacles, but ultimately your salespeople make their own calls and close their own deals. Success requires developing people skills alongside sales expertise — understanding what motivates each team member and how to help them improve.

IndependenceAbove avg
Working ConditionsAbove avg
RelationshipsAbove avg
SupportAbove avg
AchievementModerate
RecognitionModerate
O*NET Work Values survey
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
Team sizeCoaching vs. admin mixOwn selling involvementIndustry contextPerformance management style
Sales leadership roles vary by team size and organizational structure. Small teams allow for intensive coaching; larger teams require more systematic approaches. Some counselors carry their own quota alongside team responsibility; others focus entirely on leadership. The culture of the organization affects how much autonomy salespeople have versus how much direction is expected.
✦ Editorial — written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
1 BLS OEWS May 2024 covers all Sales Counselors (SOC 41-1012.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Exploring the Sales Counselor career path? Truest helps you figure out if it's the right fit — and plan your path forward.
Explore career tools
1
Coaching
Developing salespeople is your primary value creation
2
Performance management
Addressing underperformance is necessary but challenging
3
Strategic thinking
Moving up requires territory and market strategy beyond team tactics
What's the team size and structure?
How much of this role is coaching vs. administrative?
Am I expected to carry my own sales quota as well?
What tools and support exist for performance management?
How is success measured for this role?
✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$49K–$162K
Salary Range
10th – 90th percentile
219K
U.S. Employment
0%
10yr Growth
25K
Annual Openings

How this category is changing

$64K$61K$58K$55K$52K201920202021202220232024$52K$64K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

Active ListeningManagement of Personnel ResourcesMonitoringSpeakingJudgment and Decision MakingCoordinationSocial PerceptivenessTime ManagementPersuasionReading Comprehension
O*NET OnLine · Bureau of Labor Statistics
41-1012.00

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.