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Careers›Roles›Sales Manager
Mid-Level

Sales Manager

Sales Managers lead a team of sellers to hit a number — coaching, pipeline management, hiring and ramping, deal review, forecasting, partnering with marketing and operations. The work tends to mix coaching, deal-level intervention, and the relentless cycle of monthly and quarterly numbers.

Sales Manager pay typically runs $96K–$201K at this level, and jobs in this field are projected to grow 5% through 2034.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
S
I
R
A
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Industries that often hire Sales Managers
Wholesale & Distribution · 21%Retail · 17%Professional Services · 14%Manufacturing · 11%Financial Services · 10%Technology & Information · 7%
Job markets for Sales Managers
Where Sales Manager jobs concentrate · ~388 metro areas
Based on employment in related occupations
Mapped SOC categories:
SalesBusiness Operations
BLS Occupational Employment Statistics
Jump to:What it's likeCareer pathsBy the numbers

While you’re learning about the Sales Manager role, anything we can help you with this week?

What it's like

What it's like to be a Sales Manager

Most days mix 1-on-1s, deal reviews, pipeline management, and forecasting work — coaching reps through deals, reviewing the funnel, partnering with marketing on lead quality, escalating customer issues, and rolling up the forecast for leadership. You're often working with account executives, BDRs, sales engineers, and operations, and the segment — SMB, mid-market, enterprise — shapes the rhythm and deal cycles.

What tends to be harder than people expect is the emotional weight of carrying a team's number while no longer carrying your own deals. Coaching reps through losing streaks, ramping new hires through long onboarding, and the quarterly grind can be exhausting. Comp structures, ramp expectations, and territory design vary widely between companies.

People who tend to thrive here are coaches at heart, comfortable with both empathy and accountability, fluent in deal mechanics, and able to hold the line during forecast pressure. If you want individual selling, the manager seat is a real shift. If you like building a team that wins together and watching people you developed become great sellers, the role has real leverage and is a foundation for senior sales leadership.

What people in this role value
IndependenceAbove avg
Working ConditionsAbove avg
AchievementAbove avg
SupportAbove avg
RecognitionModerate
RelationshipsModerate
O*NET Work Values survey
✦ Editorial — written by Truest from industry research and career patterns

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Career Paths

Where this role sits in the broader career landscape — and where it can take you.

Earning potential across this track
$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
Technology & Information$97K+110%
Energy & Utilities$95K+107%
Professional Services$94K+104%
Financial Services$79K+72%
Government$69K+51%
Compared to Sales average across all industries
1 BLS OEWS May 2024 covers all Sales Managers (SOC 11-2022.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Related rolesExplore Sales →
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Also appears in: Business Operations

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✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$67K–$208K
Salary Range
10th – 90th percentile
604K
U.S. Employment
+4.7%
10yr Growth
49K
Annual Openings

How Sales Manager pay & employment are changing

$64K$61K$58K$55K$52K201920202021202220232024$52K$64K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

NegotiationSpeakingActive ListeningPersuasionReading ComprehensionManagement of Personnel ResourcesJudgment and Decision MakingCritical ThinkingMonitoringSocial Perceptiveness
O*NET OnLine · Bureau of Labor Statistics
Mapped SOC Codes
11-2022.00

Explore related roles

Roles with similar work and overlapping career paths

directorSales Director$138KjuniorSales Coordinator / Sales Associate$138KdirectorRegional Sales Director$138KmidSales Associate$65KmidSales Specialist$70KmidSales Consultant$70K
View all Sales roles →

Common questions about what it's like to be a Sales Manager

What does a Sales Manager do?

Sales Managers lead a team of sellers to hit a number — coaching, pipeline management, hiring and ramping, deal review, forecasting, partnering with marketing and operations. The work tends to mix coaching, deal-level intervention, and the relentless cycle of monthly and quarterly numbers.

How much does a Sales Manager make?

Median pay for a Sales Manager is about $138K nationally, with the field ranging roughly from $67K to $208K depending on experience, employer, and metro (BLS).

What skills does a Sales Manager need?

Core skills for this role include Negotiation, Speaking, Active Listening, Persuasion, and Reading Comprehension.

What education do you need to be a Sales Manager?

Most people in this role hold a bachelor's degree.

Is a Sales Manager in demand?

Employment in this field is projected to grow about 4.7% through 2034, with roughly 603,710 people working in it today (BLS).

What jobs are similar to a Sales Manager?

Closely related roles include Sales Director, Sales Coordinator / Sales Associate, and Regional Sales Director.

Career advice

Sales Manager career advice

Do one small thing to grow in your career this week. Pick one of these; each comes with the words to use.

  • Micro habitMakes honest feedback easier to give you next time.Tell someone what their feedback changed
  • Simple exerciseDesign the job you'd be excited to go to every day, starting from the one you have.Write the job you'd love
  • Simple exerciseCheck your curiosity about another industry against what the work is really like.Test two industries you've wondered about
  • Simple exerciseGive people time to think, so the feedback you get is the considered kind.Ask for feedback a day ahead

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More career advice

  • Learn what the next level expects
  • Recap a conversation in writing
  • Start the day before you open your inbox
  • Ask before you advise
  • Close out a project out loud
  • Learn how someone likes to get feedback
  • Put it in writing first
  • Sort feedback that stung

We believe careers grow through small steps taken often, more than big leaps. So we’ve collected hundreds of them for you to try.

Browse career advice

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.

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