Sales Promotion Manager

A typical week often involves campaign design, channel coordination, P&L modeling, and the steady cadence of performance review — sitting with brand on positioning, working with field sales on execution, pricing a new offer, reviewing prior-campaign ROI. You're often balancing volume goals with margin discipline. Promotional ROI, lift, and trade compliance are the operating measures.

The harder part is often measuring true incremental impact — promotions ride on top of baseline demand, weather, competitor activity, and macro factors, and clean attribution is rare. Variance across employers is wide: at consumer-packaged-goods firms you have category data and structured trade-funds programs; at smaller brands you're inventing the playbook.

People who tend to thrive here have analytical comfort with marketing math, commercial fluency in working with sales, and the creative instinct for offer design. PCM, AMA, and sales-and-marketing credentials anchor advancement. The trade-off is operating between marketing and sales — your work depends on both, and neither fully claims you.