Senior Experience Planning Strategist

Most weeks tend to revolve around experience design briefs in different stages — discovery research, journey mapping, channel orchestration plans, and the implementation conversations that turn strategy into action across creative, media, product, and operations. You'll often work with researchers, creative teams, media planners, and the client or business leaders funding the work. Progress shows up in behavior change metrics, brand performance, and the cross-functional adoption of experience plans.

The harder part is often planning experiences without controlling every touchpoint — your plan touches teams across functions, each with their own priorities and timelines, and great experience planning fails when adjacent execution doesn't hold up. Variance across employers is real: an agency planning strategist runs multiple client experiences across industries; an in-house planner focuses on a single brand's customer journey with deeper continuity over time.

People who tend to thrive here are strategically minded, research-grounded, and patient with cross-functional change. The role rewards both customer empathy and steady stakeholder influence, and many senior experience planning strategists grow into VP experience, chief planning officer, or transformation leadership paths over time.