Senior Information Architect

As a Senior Information Architect, you design the structure, organization, and labeling of information in digital products — websites, applications, intranets, and content systems. Your work determines how content is categorized, how navigation works, how search returns results, and whether users can find what they need. The senior title means you're leading IA strategy across products, not just wireframing individual pages.

Your day is about structure, not aesthetics. You might conduct a card sorting exercise to understand how users categorize content, then design a taxonomy for a product catalog, then create a sitemap for a website redesign, then review search analytics to identify where users get lost. You need expertise in taxonomy design, user research methods, and content strategy — plus the ability to think abstractly about how information relates.

The challenge is scale and change. Organizing ten pages is easy. Organizing ten thousand pages with content that changes daily across multiple languages is a fundamentally different problem. You need systems that scale — taxonomies, metadata schemas, and navigation patterns that remain coherent as content grows and evolves.