Something to doWorking with others

Pick the right channel for the message

A micro habit for sending each message where it's most likely to land the way you meant it

Why it’s worth your time

A lot of messages go wrong not because of what they say but because of where they're sent.

One way to do it

How to choose between chat, email, and a call

You’ll come away with a quick check you can run before any message that matters.

We’ll turn this into a checklist you can tick off.

  1. Name what kind of message it is before you send it.

    Quick and clear, a decision or commitment, or something with feelings or confusion in it. Most messages are obviously the first kind; this check is for the ones that aren't.

  2. Send quick things in chat.

    Short questions, heads-ups, logistics. If it would take more than a couple of lines to explain, it probably isn't a chat message.

  3. Put decisions in writing people can find.

    Email, the project doc, a pinned message: somewhere it can be searched and pointed back to. A decision made in a busy chat is often lost by the next morning.

  4. Take tense or tangled things to a call, then write down the outcome.

    Anything where tone could be misread, someone might be upset, or it hasn't landed after two tries. Talk it through, then send a line confirming what you agreed.

    You“This is easier to talk through than type. Have you got ten minutes for a quick call?”
  5. Ask the people you work with most what works for them.

    Some colleagues dislike unscheduled calls; others never read long emails. Knowing their preference is as useful as knowing the rule, and it's worth telling them yours.

Good moments for this: before any message that matterswhen a thread passes three roundswith a new colleague or manager

We’ll turn this into a checklist you can tick off.

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Making it work for you

Every workplace is different. Here’s what to think about before you start, and what might get in the way.

Things to think about

It's natural to move a tense conversation to a call. It's just as worth doing when something isn't landing after two tries, even if nobody's upset.

What might make this harder

Ask first, in chat, whether they've got ten minutes, or send a short voice note. The point is tone, not the phone.

Questions people ask

When should I use email, chat, or a call at work?

Chat for quick, simple things, email or a shared doc for decisions people will need to find, and a call for anything emotional, tense, or confusing. Follow a call with a line in writing.

How do I avoid being misunderstood over text at work?

Keep chat for simple things, and move anything with feelings or complexity to a call. Tone is easy to misread in a short message, especially when people are busy.

Should decisions be made in chat?

They can be discussed there, but record them somewhere searchable, like email or a project doc. Decisions buried in a busy chat are easy to lose.

What is media richness theory?

An idea from organizational researchers Richard Daft and Robert Lengel: channels differ in how much they can carry, like tone and quick back-and-forth, so richer channels suit ambiguous messages and leaner ones suit simple, clear ones.

The longer read

Why this works, and where it comes from

Habit picks most channels: whatever's open, whatever's fastest to send. Usually that's fine. Trouble starts when a message needs more than its channel can carry. A tricky bit of feedback in chat loses the warmth that would have softened it. A tangled question by email turns into six replies that each answer something slightly different.

In the 1980s, the researchers Richard Daft and Robert Lengel described this as media richness. Channels differ in how much they carry, from a face-to-face conversation, with tone, expression and instant back-and-forth, down to a short written note, and they argued that ambiguous messages need rich channels while simple ones don't. The rule of thumb here adds something their idea didn't focus on. Decisions belong in writing, not because writing is richer, but because it lasts.

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Written by Truest, based on Organizational information requirements, media richness and structural design (Richard L. Daft and Robert H. Lengel). Last updated September 25, 2026. We sell a career membership; where that’s relevant above, we say so.