Mid-Level

E-Commerce Sales Coordinator

E-Commerce Sales Coordinators coordinate operational and cross-functional work across e-commerce sales — managing product launches, supporting promotional activity, partnering with marketing and operations, contributing to platform operations. The work tends to mix project coordination with steady cross-functional partnership.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
C
E
S
R
A
I
Conventionalorganizing, detail-oriented
Enterprisingleading, persuading
Based on Holland Code framework
Job markets for E-Commerce Sales Coordinators
Employment concentration · ~390 areas
Based on employment in related occupations
Mapped SOC categories:
BLS Occupational Employment Statistics
What it's like

What it's like to be a E-Commerce Sales Coordinator

Most days mix project coordination, cross-functional work, and platform operations — supporting product launches and promotional rollouts, partnering with marketing and operations on activity calendars, coordinating with creative and content teams, supporting platform operations, and contributing to performance reviews. You're often working at retailers, DTC brands, marketplace sellers, or specialty e-commerce operations, and the platform and operating model shape daily work.

What tends to be harder than people expect is the cross-functional coordination required. E-commerce activity touches marketing, merchandising, operations, customer service, and product, and launch timelines create predictable workload spikes. Tools (Asana, Jira, specialty PM platforms, e-commerce platforms) and stakeholder management skills shape career growth.

People who tend to thrive here are organized, comfortable with cross-functional work, patient with stakeholder coordination, and willing to flex across operational areas. If you want pure analytical or creative work, those are different paths. If you like the coordination work behind smooth e-commerce operations, the role offers durable demand and a clear path toward senior coordinator, e-commerce ops, or program leadership.

IndependenceAbove avg
AchievementModerate
Working ConditionsModerate
RelationshipsModerate
RecognitionLower
SupportLower
O*NET Work Values survey
✦ Editorial — written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
1 BLS OEWS May 2024 covers all E-Commerce Sales Coordinators (SOC 13-1199.06), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Also appears in: Business Operations
Exploring the E-Commerce Sales Coordinator career path? Truest helps you figure out if it's the right fit — and plan your path forward.
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✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$46K–$148K
Salary Range
10th – 90th percentile
1.1M
U.S. Employment
+3%
10yr Growth
108K
Annual Openings

How this category is changing

$64K$61K$58K$55K$52K201920202021202220232024$52K$64K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

Reading ComprehensionActive ListeningCritical ThinkingSpeakingWritingPersuasionService OrientationJudgment and Decision MakingNegotiationMonitoring
O*NET OnLine · Bureau of Labor Statistics
13-1199.06

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.