Mid-Level

Sales and Marketing Manager

The revenue driver — leading both sales and marketing functions to grow business.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
S
I
A
R
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Industries that often hire Sales and Marketing Managers
Agriculture & ForestryProfessional Services · 25%Wholesale & Distribution · 10%Technology & Information · 10%Financial Services · 10%Manufacturing · 8%
Job markets for Sales and Marketing Managers
Employment concentration · ~400 areas
Based on employment in related occupations
Mapped SOC categories:
Marketing
BLS Occupational Employment Statistics
Jump to:What it's likeCareer pathsBy the numbers
What it's like

What it's like to be a Sales and Marketing Manager

As a Sales and Marketing Manager, you lead both sales and marketing activities. You're developing go-to-market strategies, managing sales teams, overseeing marketing campaigns, and ensuring both functions work together to drive revenue. This combined role requires skills across both disciplines.

Your day involves leading two interconnected functions. You might review sales pipeline, meet with your marketing team about an upcoming campaign, coach a salesperson, analyze marketing performance, and present results to leadership. You need to switch between selling and marketing mindsets while ensuring they align.

The challenge is balancing attention between two demanding functions. Both sales and marketing require focus, and it's easy to lean toward one or the other. Success requires systems that keep both functions moving forward.

What people in this role value
Working ConditionsAbove avg
AchievementAbove avg
IndependenceAbove avg
SupportAbove avg
RecognitionAbove avg
RelationshipsModerate
O*NET Work Values survey
Role Profile
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
Things that vary from job to job as a Sales and Marketing Manager
Company sizeSales vs marketing balanceIndustryTeam sizeRevenue responsibility
Combined sales and marketing roles are most common in smaller organizations. As companies grow, these functions typically separate. The balance between sales leadership and marketing management varies — some roles lean heavily toward one side. Industry affects whether sales or marketing drives revenue.
✦ Editorial — written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

Earning potential across this track
$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
Technology & Information$93K+13%
Professional Services$89K+8%
Energy & Utilities$86K+4%
Financial Services$80K-3%
Wholesale & Distribution$76K-8%
Compared to Marketing average across all industries
1 BLS OEWS May 2024 covers all Sales and Marketing Managers (SOC 11-2021.00, 11-2022.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Career Growth OptionsMarketing track →
Sales and Marketing ManagerAthlete Marketing AgentPromotional Marketing AgentEvent Brand AmbassadorMarketing Brand AmbassadorRetail Brand AmbassadorBrand AmbassadorSales Brand AmbassadorTelemarketing Representative (Telemarketing Rep)Marketing ProcessorTelemarketing Sales Representative (Telemarketing Sales Rep)Advertising Associate+107 more
Exploring the Sales and Marketing Manager career path? Truest helps you figure out if it's the right fit — and plan your path forward.
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What it takes to advance
1
Revenue strategy
Senior roles own full revenue growth strategy
2
Team scaling
Growth requires building and developing teams
3
Executive presence
VP and C-level roles require leadership gravitas
Lateral Moves
Sales Director →
If you want to focus exclusively on sales leadership
Marketing Director →
If you want to focus exclusively on marketing leadership
Questions you might ask when interviewing
How do sales and marketing resources currently balance?
What's the team structure I'd be managing?
How is success measured — what are the revenue targets?
What's the go-to-market motion?
Is this role expected to evolve into separate sales and marketing roles as the company grows?
✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$67K–$208K
Salary Range
10th – 90th percentile
989K
U.S. Employment
+5.65%
10yr Growth
83K
Annual Openings

How this category is changing

$76K$72K$68K$65K$61K201920202021202220232024$61K$76K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

Critical ThinkingActive LearningReading ComprehensionSpeakingActive ListeningSocial PerceptivenessJudgment and Decision MakingPersuasionMonitoringNegotiation
O*NET OnLine · Bureau of Labor Statistics
Mapped SOC Codes
11-2021.0011-2022.00

Explore related roles

Other roles in the Marketing career track

directorFundraising and Marketing Director$123KjuniorJunior Promotional Marketing Agent$96KmidAthlete Marketing Agent$96KjuniorJunior Athlete Marketing Agent$96KmidPromotional Marketing Agent$96KmidEvent Brand Ambassador$38K
View all Marketing roles →

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.