Junior

Sales And Marketing Coordinator

The revenue enabler — coordinating the activities that connect marketing campaigns to sales results.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
I
S
A
R
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Industries that often hire Sales And Marketing Coordinators
Professional Services · 25%Wholesale & Distribution · 10%Technology & Information · 10%Financial Services · 10%Manufacturing · 8%Administrative Services · 4%
Job markets for Sales And Marketing Coordinators
Employment concentration · ~335 areas
Based on employment in related occupations
Mapped SOC categories:
Marketing
BLS Occupational Employment Statistics
Jump to:What it's likeCareer pathsBy the numbers
What it's like

What it's like to be a Sales And Marketing Coordinator

As a Sales And Marketing Coordinator, you're working at the intersection of marketing and sales. This means supporting marketing campaigns, enabling sales activities, managing leads and materials, and ensuring the two functions work together effectively to drive revenue.

Your day involves both marketing and sales support. You might prepare sales materials in the morning, update the CRM with campaign information, coordinate a sales training session, and pull marketing performance reports. Expect to work across both teams, with the challenge of balancing different priorities and workflows.

The people who thrive here are organized and comfortable navigating two different team cultures. Marketing and sales often have different rhythms and priorities — you need to translate between them. Strong communication skills help you build relationships on both sides.

What people in this role value
Working ConditionsHigh
AchievementHigh
RelationshipsAbove avg
IndependenceAbove avg
RecognitionAbove avg
SupportAbove avg
O*NET Work Values survey
Role Profile
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
Things that vary from job to job as a Sales And Marketing Coordinator
Marketing vs sales balanceCRM involvementLead management scopeEvent responsibilityTeam structure
Sales and marketing coordination varies by company structure. Some roles lean heavily toward marketing support; others focus on sales enablement. The sophistication of CRM and automation tools affects the work. Smaller companies often have these functions more integrated; larger companies may have more defined handoffs.
✦ Editorial — written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

Earning potential across this track
$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
Technology & Information$93K+13%
Professional Services$89K+8%
Energy & Utilities$86K+4%
Financial Services$80K-3%
Wholesale & Distribution$76K-8%
Compared to Marketing average across all industries
1 BLS OEWS May 2024 covers all Sales And Marketing Coordinators (SOC 11-2021.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Career Growth OptionsMarketing track →
Sales And Marketing CoordinatorJunior Promotional Marketing AgentJunior Athlete Marketing AgentJunior Marketing Brand AmbassadorJunior Event Brand AmbassadorJunior Brand AmbassadorJunior Retail Brand AmbassadorJunior Sales Brand AmbassadorJunior Marketing ProcessorJunior Telemarketing Representative (telemarketing Rep)Junior Telemarketing Sales Representative (telemarketing Sales Rep)Junior Marketing Copywriter+100 more
Exploring the Sales And Marketing Coordinator career path? Truest helps you figure out if it's the right fit — and plan your path forward.
Explore career tools
What it takes to advance
1
Marketing operations
Understanding systems that connect marketing and sales
2
Sales enablement
Creating materials and processes that help sales succeed
3
Analytics
Measuring pipeline and campaign impact
Lateral Moves
Marketing Operations Specialist →
If you enjoy the systems side most
Sales Development Representative →
If you want to move into sales
Questions you might ask when interviewing
What is the balance of marketing vs sales responsibilities?
What tools and systems would I be working with?
How do marketing and sales work together here?
What does lead management look like?
What career paths have people taken from this role?
✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$82K–$208K
Salary Range
10th – 90th percentile
385K
U.S. Employment
+6.6%
10yr Growth
34K
Annual Openings

How this category is changing

$76K$72K$68K$65K$61K201920202021202220232024$61K$76K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

Critical ThinkingActive LearningReading ComprehensionSpeakingActive ListeningSocial PerceptivenessJudgment and Decision MakingPersuasionMonitoringNegotiation
O*NET OnLine · Bureau of Labor Statistics
Mapped SOC Codes
11-2021.00

Explore related roles

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directorFundraising and Marketing Director$123KjuniorJunior Promotional Marketing Agent$96KmidAthlete Marketing Agent$96KjuniorJunior Athlete Marketing Agent$96KmidPromotional Marketing Agent$96KmidEvent Brand Ambassador$38K
View all Marketing roles →

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.