The revenue enabler — coordinating the activities that connect marketing campaigns to sales results.
As a Sales And Marketing Coordinator, you're working at the intersection of marketing and sales. This means supporting marketing campaigns, enabling sales activities, managing leads and materials, and ensuring the two functions work together effectively to drive revenue.
Your day involves both marketing and sales support. You might prepare sales materials in the morning, update the CRM with campaign information, coordinate a sales training session, and pull marketing performance reports. Expect to work across both teams, with the challenge of balancing different priorities and workflows.
The people who thrive here are organized and comfortable navigating two different team cultures. Marketing and sales often have different rhythms and priorities — you need to translate between them. Strong communication skills help you build relationships on both sides.
Where this role sits in the broader career landscape — and where it can take you.
Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.
The revenue enabler — coordinating the activities that connect marketing campaigns to sales results.
Median pay for a Sales And Marketing Coordinator is about $161K nationally, with the field ranging roughly from $82K to $208K depending on experience, employer, and metro (BLS).
Core skills for this role include Critical Thinking, Active Learning, Reading Comprehension, Speaking, and Active Listening.
Most people in this role hold a bachelor's degree.
Employment in this field is projected to grow about 6.6% through 2034, with roughly 384,980 people working in it today (BLS).
Closely related roles include Sales and Marketing Manager, Commercial Director, and Business Development Director.
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