Mid-Level

E-Commerce Sales Analyst

E-Commerce Sales Analysts analyze online sales performance and optimize digital commerce operations — pulling sales data, building dashboards, supporting marketing and merchandising decisions, partnering with platform and product teams on conversion optimization. The work tends to mix data analysis with steady cross-functional partnership.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
C
E
S
R
A
I
Conventionalorganizing, detail-oriented
Enterprisingleading, persuading
Based on Holland Code framework
Job markets for E-Commerce Sales Analysts
Employment concentration · ~390 areas
Based on employment in related occupations
Mapped SOC categories:
BLS Occupational Employment Statistics
What it's like

What it's like to be a E-Commerce Sales Analyst

Most days mix data analysis, dashboard work, and stakeholder partnership — pulling and analyzing e-commerce data (traffic, conversion, AOV, retention), building reports and dashboards, supporting merchandising and marketing decisions, partnering with platform and product teams, and contributing to insights work. You're often working at retailers (DTC, omnichannel, marketplace), brands selling direct, or specialty e-commerce operations, and the platform and product mix shape daily work.

What tends to be harder than people expect is the breadth of analytical and stakeholder work required. E-commerce metrics span marketing, merchandising, operations, and product, and prioritization across stakeholders can be political. Tools (Google Analytics, specialty e-commerce platforms, SQL, Tableau, Looker) and specialty depth shape career growth.

People who tend to thrive here are comfortable with data, organized about analysis, fluent in business and digital commerce both, and patient with cross-functional work. If you want pure data science, that lives in different paths. If you like the analytical work behind how e-commerce operations actually perform, the role offers durable demand and a clear path toward senior analyst, e-commerce ops, or specialty commerce leadership.

IndependenceAbove avg
AchievementModerate
Working ConditionsModerate
RelationshipsModerate
RecognitionLower
SupportLower
O*NET Work Values survey
✦ Editorial — written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
1 BLS OEWS May 2024 covers all E-Commerce Sales Analysts (SOC 13-1199.06), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Also appears in: Business Operations
Exploring the E-Commerce Sales Analyst career path? Truest helps you figure out if it's the right fit — and plan your path forward.
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✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$46K–$148K
Salary Range
10th – 90th percentile
1.1M
U.S. Employment
+3%
10yr Growth
108K
Annual Openings

How this category is changing

$64K$61K$58K$55K$52K201920202021202220232024$52K$64K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

Reading ComprehensionCritical ThinkingSpeakingActive ListeningWritingPersuasionService OrientationJudgment and Decision MakingSocial PerceptivenessNegotiation
O*NET OnLine · Bureau of Labor Statistics
13-1199.06

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.