Director

Sales and Marketing Director

The person who bridges the classic divide — owning both demand generation and sales enablement to drive revenue.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
S
I
A
R
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Job markets for Sales and Marketing Directors
Employment concentration · ~400 areas
Based on employment in related occupations
Mapped SOC categories:
BLS Occupational Employment Statistics
What it's like

What it's like to be a Sales and Marketing Director

This hybrid role spans both functions, typically at smaller companies where separate directors aren't justified. You're responsible for generating leads AND helping close them, which means understanding the full revenue lifecycle.

Your day involves both strategic work (pipeline planning, go-to-market strategy) and tactical execution (campaigns, sales materials, rep enablement). You're constantly balancing marketing's long-term brand building with sales' short-term quota pressure.

The people who thrive here are pragmatists who don't get precious about functional boundaries. You need credibility with both marketers and salespeople, which often means having done both at some point in your career.

Working ConditionsAbove avg
AchievementAbove avg
IndependenceAbove avg
SupportAbove avg
RecognitionAbove avg
RelationshipsModerate
O*NET Work Values survey
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
Company stageB2B vs B2CSales cycle lengthTeam structure
At startups, you might be player-coach doing everything. At larger SMBs, you're overseeing small teams in each function. Long sales cycles (enterprise) require more alignment; short cycles (transactional) allow more independence.
✦ Editorial — written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
1 BLS OEWS May 2024 covers all Sales and Marketing Directors (SOC 11-2021.00, 11-2022.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Exploring the Sales and Marketing Director career path? Truest helps you figure out if it's the right fit — and plan your path forward.
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How do you handle tension between marketing metrics and sales targets?
Describe your approach to sales enablement.
What does alignment between marketing and sales actually look like in practice?
✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$67K–$208K
Salary Range
10th – 90th percentile
989K
U.S. Employment
+5.65%
10yr Growth
83K
Annual Openings

How this category is changing

$76K$72K$68K$65K$61K201920202021202220232024$61K$76K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

Critical ThinkingActive LearningReading ComprehensionSpeakingActive ListeningSocial PerceptivenessJudgment and Decision MakingPersuasionMonitoringNegotiation
O*NET OnLine · Bureau of Labor Statistics
11-2021.0011-2022.00

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.