Sales and Marketing Vice President (Sales and Marketing VP)

The revenue executive — leading sales and marketing organizations to drive growth and market position.

Career Level

Junior

Mid

Senior

Director

Executive

Work Personality

Enterprisingleading, persuading

Conventionalorganizing, detail-oriented

Based on Holland Code framework

Industries that often hire Sales and Marketing Vice President (Sales and Marketing VP)s

Professional Services · 25%Wholesale & Distribution · 10%Technology & Information · 10%Financial Services · 10%Manufacturing · 8%Administrative Services · 4%

Job markets for Sales and Marketing Vice President (Sales and Marketing VP)s

Employment concentration · ~335 areas

Based on employment in related occupations

Mapped SOC categories:

Sales Marketing

BLS Occupational Employment Statistics

Jump to:What it's like Career paths By the numbers

What it's like

What it's like to be a Sales and Marketing Vice President (Sales and Marketing VP)

Most weeks at this level move across the sales organization, the marketing organization, the executive-team work that integrates the two, and the strategic conversations about where revenue and brand are heading together. You're engaging with the CEO and senior leaders on commercial direction, working through sales and marketing leadership decisions, representing the integrated function in board and investor conversations, and being the senior commercial voice in cross-functional decisions.

A common surprise is how much of the role is integration leadership across two functions that don't naturally align. Many find that sales and marketing have different incentives, cadences, and operating rhythms — quarterly numbers vs. brand investment, conversion focus vs. demand creation — and that genuine integration requires careful organizational design and continuous attention. Funnel ownership, attribution, and the operational discipline of pipeline accountability become recurring conversations.

People who enjoy operating at the executive seat where revenue and brand meet tend to thrive. The role often suits those who can hold sales discipline alongside marketing instincts and who can sustain attention across a senior portfolio that touches everything from quarterly numbers to multi-year brand investment. The cost is typically the visibility of every revenue miss, the operational complexity of two large functions, and the pressure of integrated executive accountability.

What people in this role value

Working ConditionsHigh

AchievementHigh

RelationshipsAbove avg

IndependenceAbove avg

RecognitionAbove avg

SupportAbove avg

O*NET Work Values survey

Role Profile

StrategyExecution

InfluencingDirected

StructuredAdaptable

ManagingContributing

CollaborativeIndependent

Things that vary from job to job as a Sales and Marketing Vice President (Sales and Marketing VP)

Company stage and scaleB2B vs. B2C modelMarketing vs. sales org size ratioBrand vs. demand gen emphasisProduct-led vs. sales-led growth

Sales and Marketing VP scope is shaped heavily by company stage. **In early-stage companies**, the role is typically building both functions from early infrastructure — hiring, establishing processes, building attribution models. **In mature organizations**, the focus is on optimization and efficiency within established functions. **B2B enterprise** contexts require different marketing programs (account-based, content-heavy) than **B2C or PLG** contexts (volume-driven, product-integrated acquisition). The organizational weight often tips toward sales at companies where the sales cycle is long and complex, or toward marketing at companies with strong inbound or product-led motion.

Is Sales and Marketing Vice President (Sales and Marketing VP) right for you?

An honest look at who tends to thrive in this role — and who might find it challenging.

This role tends to work well for...

Commercially integrated thinkers who understand both demand creation and conversion

The role is fundamentally about making two functions work as one — those who genuinely understand both marketing and sales, rather than delegating one, are far more effective

Data-driven leaders who build feedback loops

The most valuable thing this role can do is create the attribution and performance systems that let marketing and sales actually learn from each other — those who run from data toward it make those systems work

High-energy operators comfortable with context switching

The scope is genuinely broad — brand, pipeline, coaching, strategy, forecasting — those who find that variety energizing rather than scattered are better suited

Leaders who build cultures of shared accountability

Marketing and sales attribution fights are the default state; those who can build teams that own shared outcomes rather than finger-pointing create durable commercial organizations

This role tends to create friction for...

Deep specialists in one commercial function

The role requires genuine fluency in both marketing and sales — those who are strong in one and weak in the other end up over-relying on one team and losing credibility with the other

People who need controlled, predictable environments

Revenue is inherently volatile — pipeline swings, campaign misses, rep turnover — those who are temperamentally destabilized by variance find the pressure chronic

Leaders who resist cross-functional accountability

You're accountable for outcomes that depend on a lot of people — those who prefer clean, individual accountability struggle with the distributed nature of commercial results

Those who equate brand investment with soft ROI

Marketing includes both brand and demand work; leaders who reflexively discount brand-building and focus only on attributable pipeline tend to underinvest in the activities that create long-term commercial advantage

✦ Editorial — written by Truest from industry research and career patterns

Career Paths

Where this role sits in the broader career landscape — and where it can take you.

Earning potential across this track

All experience levels¹

This level's estimated range

¹ BLS OEWS May 2024 covers all Sales and Marketing Vice President (Sales and Marketing VP)s (SOC 11-2021.00), not just this title · BEA RPP 2023

* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.

Career Growth OptionsSales track →

Sales and Marketing Vice President (Sales and Marketing VP)Sales VP (Sales Vice President)Sales and Marketing VP (Sales and Marketing Vice President)

Also appears in: Marketing

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What it takes to advance

Revenue operations architecture

Chief Revenue Officer and EVP roles require deep fluency with the systems and data that underpin commercial performance — not just output metrics

Go-to-market strategy at the board level

C-suite roles require presenting and defending commercial strategy to boards and investors — the framing and narrative at that level is different from operational reporting

Organizational design across large commercial teams

Scaling both sales and marketing organizations simultaneously requires structural thinking and design that most VP-level leaders haven't been tested on at full scale

Lateral Moves

Chief Revenue Officer →

Natural progression — enterprise-level ownership of all revenue functions with C-suite accountability and board exposure

Chief Marketing Officer →

For VPs with marketing-heavy backgrounds who want to focus and go deeper on brand, demand, and market positioning

VP of Growth →

Focused commercial leadership role in product-led or high-growth contexts — often combining product, marketing, and some sales elements

Questions you might ask when interviewing

How are sales and marketing currently structured — separate teams with handoffs, or more integrated with shared accountability?

What does the marketing-to-pipeline attribution model look like, and how closely does the executive team track it?

Where has the relationship between sales and marketing broken down in the past, and what's the cultural legacy of that?

What does the revenue growth plan look like — is it primarily sales capacity, marketing investment, or new market development?

How much independence does this role have to restructure or evolve either function, and what's the appetite for that kind of change?

✦ Editorial — career progression and interview guidance based on industry patterns

The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$82K–$208K

Salary Range

10th – 90th percentile

385K

U.S. Employment

+6.6%

10yr Growth

34K

Annual Openings

How this category is changing

BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

Critical ThinkingActive LearningReading ComprehensionSpeakingActive ListeningSocial PerceptivenessJudgment and Decision MakingPersuasionMonitoringNegotiation

O*NET OnLine · Bureau of Labor Statistics

Mapped SOC Codes

11-2021.00

Explore related roles

Other roles in the Sales career track

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.