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Careers›Roles›Health and Wellness Coach
Mid-Level

Health and Wellness Coach

Lasting health change is mostly about behavior, not information, and that's what you coach: helping clients set goals, build habits, and actually stick with them. Guiding change, one habit at a time.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
S
E
C
R
I
A
Socialhelping, teaching
Enterprisingleading, persuading
Based on Holland Code framework
Industries that often hire Health and Wellness Coachs
Technology & InformationConsumer Services · 40%Entertainment & Media · 18%Healthcare · 18%Hospitality & Food Service · 8%Education · 4%
Job markets for Health and Wellness Coachs
Employment concentration · ~34 areas
Based on employment in related occupations
Mapped SOC categories:
Healthcare
BLS Occupational Employment Statistics
Jump to:What it's likeCareer pathsBy the numbers
What it's like

What it's like to be a Health and Wellness Coach

Work is mostly one-on-one coaching: assessing where a client is, setting goals, and supporting the slow work of changing habits around food, movement, stress, or sleep. Behavior change is hard and personal, so the craft is listening and motivating more than instructing, and progress is rarely a straight line.

The harder part is the barriers outside any session: motivation dips, life intervenes, and not everyone changes. Income can be uneven, especially in private practice, measuring impact is tricky, and the field's credentials and scope vary. Settings span clinics, employers, and independent coaching.

It fits someone empathetic, patient, and motivated by gradual progress. If you want quick results or clinical authority, the role may frustrate. But if there's satisfaction in walking with people toward healthier lives, on their terms, and the small wins that add up, the work tends to give that back.

What people in this role value
RelationshipsHigh
IndependenceHigh
AchievementAbove avg
RecognitionAbove avg
Working ConditionsModerate
SupportModerate
O*NET Work Values survey
✦ Editorial — written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

Earning potential across this track
$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
Professional Services$77K+1%
Energy & Utilities$77K+0%
Technology & Information$74K-4%
Financial Services$70K-9%
Healthcare$70K-9%
Compared to Healthcare average across all industries
1 BLS OEWS May 2024 covers all Health and Wellness Coachs (SOC 11-9179.01), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Related rolesExplore Healthcare →
Health and Wellness CoachParks and Recreation ManagerWellness CoachFitness CoachStrength and Conditioning CoachPublic Health OfficerCommunity Health Worker (CHW)Health CoachHealth EducatorCommunity Health EducatorCommunity Health ConsultantHealth Education SpecialistHealth Promotion SpecialistHealth Education CoordinatorCertified Health Education SpecialistCommunity Health Education CoordinatorCPR and First Aid Instructor (Cardiopulmonary Resuscitation and First Aid Instructor)Recreation Program ManagerCamp and Recreation ManagerEntertainment and Recreation ManagerEntertainment and Recreation Site ManagerEntertainment and Recreation Shift ManagerEntertainment and Recreation Program ManagerEntertainment and Recreation Planning ManagerEntertainment and Recreation Services Manager+1 more
Exploring the Health and Wellness Coach career path? Truest helps you figure out if it's the right fit — and plan your path forward.
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✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$37K–$111K
Salary Range
10th – 90th percentile
10K
U.S. Employment
+6.5%
10yr Growth
2K
Annual Openings

How this category is changing

$74K$71K$68K$65K$62K201920202021202220232024$62K$74K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

SpeakingService OrientationActive ListeningSocial PerceptivenessCoordinationCritical ThinkingReading ComprehensionManagement of Personnel ResourcesWritingMonitoring
O*NET OnLine · Bureau of Labor Statistics
Mapped SOC Codes
11-9179.01

Explore related roles

Roles with similar work and overlapping career paths

directorHealth Director$118KdirectorHealth and Wellness Director$61KmidParks and Recreation Manager$90KmidWellness Coach$51KmidFitness Coach$52KmidStrength and Conditioning Coach$46K
View all Healthcare roles →

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.