Mid-Level

Marketing Research Analyst

The market insights analyst — researching and analyzing markets to inform marketing strategy.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
I
A
S
R
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Industries that often hire Marketing Research Analysts
Professional Services · 28%Technology & Information · 10%Financial Services · 10%Wholesale & Distribution · 8%Manufacturing · 6%Healthcare · 5%
Job markets for Marketing Research Analysts
Employment concentration · ~391 areas
Based on employment in related occupations
Mapped SOC categories:
Marketing
BLS Occupational Employment Statistics
Jump to:What it's likeCareer pathsBy the numbers
What it's like

What it's like to be a Marketing Research Analyst

As a Marketing Research Analyst, you conduct research and analysis that informs marketing decisions. You're designing studies, collecting data, analyzing results, and presenting insights about markets, customers, competitors, and marketing effectiveness.

Your day involves research design and analysis. You might design a customer survey, analyze sales data by segment, research competitor strategies, build a presentation of findings, and meet with marketing teams to discuss insights. You need analytical skills and the ability to translate research into actionable recommendations.

The challenge is delivering insights, not just data. Anyone can compile information; the value is in understanding what it means and what to do about it. Success requires developing point of view on the research and defending your conclusions.

What people in this role value
AchievementModerate
Working ConditionsModerate
SupportModerate
IndependenceModerate
RecognitionLower
RelationshipsLower
O*NET Work Values survey
Role Profile
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
Things that vary from job to job as a Marketing Research Analyst
Research methodsIndustry focusQuantitative vs qualitativeAgency vs client sideStrategic involvement
Marketing research analysis varies by methodology and setting. Some roles emphasize quantitative methods (surveys, data analysis); others focus on qualitative (interviews, focus groups). Agency research serves multiple clients; client-side provides depth with one organization. The degree of strategic involvement versus pure research execution varies.
✦ Editorial — written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

Earning potential across this track
$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
Technology & Information$93K+13%
Professional Services$89K+8%
Energy & Utilities$86K+4%
Financial Services$80K-3%
Wholesale & Distribution$76K-8%
Compared to Marketing average across all industries
1 BLS OEWS May 2024 covers all Marketing Research Analysts (SOC 13-1161.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Career Growth OptionsMarketing track →
Marketing Research AnalystAthlete Marketing AgentPromotional Marketing AgentEvent Brand AmbassadorMarketing Brand AmbassadorRetail Brand AmbassadorBrand AmbassadorSales Brand AmbassadorTelemarketing Representative (Telemarketing Rep)Marketing ProcessorTelemarketing Sales Representative (Telemarketing Sales Rep)Advertising Associate+107 more
Exploring the Marketing Research Analyst career path? Truest helps you figure out if it's the right fit — and plan your path forward.
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What it takes to advance
1
Strategic thinking
Senior roles connect research to marketing strategy
2
Presentation skills
Influencing decisions requires compelling communication
3
Research design
Designing research, not just executing it, adds value
Lateral Moves
Marketing Analyst →
If you want broader analytical scope beyond research
Consumer Insights Manager →
If you want to lead customer understanding
Questions you might ask when interviewing
What types of research would I primarily be conducting?
What research tools and methodologies does the team use?
How does research connect to marketing decision-making?
What's the balance between quantitative and qualitative?
Is there opportunity to contribute to strategic discussions?
✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$42K–$145K
Salary Range
10th – 90th percentile
861K
U.S. Employment
+6.7%
10yr Growth
87K
Annual Openings

How this category is changing

$76K$72K$68K$65K$61K201920202021202220232024$61K$76K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

Reading ComprehensionCritical ThinkingWritingComplex Problem SolvingSpeakingActive ListeningJudgment and Decision MakingActive LearningMathematicsMonitoring
O*NET OnLine · Bureau of Labor Statistics
Mapped SOC Codes
13-1161.00

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.