Marketing Analyst

Your work sits between data and decisions. You're pulling campaign performance data, building dashboards, running attribution models, and turning numbers into conclusions that marketing and business leadership can act on. The craft isn't the SQL or the model — it's knowing what question to answer and being able to explain the answer to someone who didn't build it. Accuracy and clarity both have to travel.

A significant part of the job is handling attribution complexity — figuring out which touchpoints, channels, and programs actually drove conversions versus which just happened to be in the journey. The right answer is usually messier than stakeholders want. Multi-touch attribution models, incrementality tests, and media mix modeling are the tools; the harder challenge is getting buy-in on a methodology that doesn't always tell a flattering story.

You'll often be the person who tells a team their program didn't work. Political courage in a data role is underrated — the analysis is only useful if it changes something, and that requires delivering findings that conflict with what someone hoped to see. People who excel here combine strong analytical instincts with genuine communication skills and a tolerance for the tension between what the data shows and what the room wants to believe.