Email Marketing Specialist

The job spans list strategy, campaign execution, A/B testing, and deliverability — usually without cleanly separating those responsibilities. On any given week, you might be writing a subject-line test, pulling a behavioral segment from the ESP, reviewing a welcome-flow automation for a gap, and checking whether a spike in unsubscribes is from a specific audience or a deliverability issue. The work is genuinely cross-disciplinary.

Most campaigns involve real craft decisions: subject line and preheader, audience targeting, send timing, and link structure all affect whether an email does its job. List hygiene and suppression management run in the background constantly, because a list that hasn't been cleaned in six months starts dragging down your sender reputation even when the content is good. That technical layer sits underneath the creative work and can't be ignored.

The feedback loops are quick. Results come back in 24 to 48 hours for most sends, which creates a fast test-and-learn rhythm that rewards curiosity and disciplined experimentation. The specialists who improve fastest are usually the ones who run structured tests rather than making instinct-based changes — the data makes the job clear, even when the explanation for what happened isn't.