Promotions VP (Promotions Vice President)
The executive who drives short-term demand — owning promotional strategy, trade marketing, and the incentives that move product.
What it's like to be a Promotions VP (Promotions Vice President)
VP of Promotions owns the tactical levers that drive near-term sales: pricing promotions, trade deals, contests, co-op programs, and field marketing. You're balancing brand integrity with the pressure to hit quarterly numbers.
Your time splits between planning (promotional calendars, budget allocation, ROI analysis) and execution oversight (retail relationships, field team management, real-time optimization). You're working closely with sales and often with retail partners.
The people who thrive here are analytically rigorous but action-oriented. Promotions require constant testing and optimization, and you need to be comfortable making fast decisions with imperfect data.
Where this role sits in the broader career landscape — and where it can take you.
Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.
How this category is changing
Skills & Requirements
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