Search Engine Marketing Analyst

Performance data, keyword analysis, and actionable reporting make up the core of the work. You're pulling from Google Ads, GA4, Search Console, and possibly third-party platforms to understand where the program is working and where it's leaking. The reports you produce aren't just dashboards — they need to answer "what should we change?" not just "here's what happened."

The paid and organic blend matters more than it used to. Paid search and SEO compete for the same queries, and a strong analyst understands both well enough to recommend budget shifts or content investments based on combined data. When you can see that a query converts at a high rate in paid but has no organic presence, that's an actionable finding — one that requires understanding both channels.

Stakeholders have varying data literacy, which means the same analysis gets packaged differently for different audiences. A marketing manager wants the headline and the recommendation. A CFO wants cost-per-acquisition against target. The search team wants the keyword-level detail. Learning to communicate findings at the right altitude — without dumbing it down or burying the point in data — is what makes an analyst influence decisions rather than just produce reports.