Senior Marketing Writer

As a Senior Marketing Writer, you're responsible for the written voice of marketing across formats. You might write blog posts, case studies, white papers, email sequences, website copy, and sales collateral. The senior part means you're also shaping content strategy, establishing style guidelines, and mentoring junior writers.

Your day involves both creation and curation. You might spend the morning writing a thought leadership article, then edit a junior writer's case study, then collaborate with product marketing on messaging for a launch. You need to write fast without sacrificing quality — marketing content has deadlines that don't care about your creative process.

The hardest part is balancing brand consistency with format optimization. The voice that works in a blog post doesn't work in a sales email. You need to maintain a cohesive brand identity while adapting tone, length, and structure for different contexts and audiences. The people who thrive here love words AND results — they test what works, not just what sounds good.