truest.me
Career adviceExplore careersHow it works
Log inGet started
truest.me
Explore
Career adviceExplore careersHow it works
The product
MosaicNetwork InsightsCareer CompassCareer Vault
More
Sponsor someoneLog in
Get started
truest.me
Product
How it worksMosaicNetwork InsightsCareer CompassCareer VaultExplore careersCareer adviceJob market data
Company
AboutPricingWho is truest forWays to access truestSponsor people & teamsContact
Follow
LinkedInXBlueskyInstagramYouTube
Copyright © 2026 Truest, Inc. All rights reserved.
Browse Careers
Career Explorer →
Tracks
See all →
Admin & OfficeAgricultureArts & MediaBusiness OperationsConstructionEducationEngineeringExecutive LeadershipFacilitiesFinanceFood ServiceHealthcareHuman ResourcesLegalMaintenance & RepairMarketingOperationsPersonal CareProductionProtective ServicesReal EstateSalesScienceSocial ServicesTechnologyTransportation
Top industries
See all →
HealthcareAdministrative ServicesK-12 SchoolsHospitality & Food ServiceHospital SystemsRetailWholesale & DistributionCatering & Mobile Food ServicesProfessional ServicesHospitals & Medical CentersEducationRestaurants & DiningGovernmentManufacturingAmbulatory Healthcare ServicesAdministrative Support ServicesConstructionFinancial ServicesGeneral Merchandise StoresColleges & UniversitiesConsumer ServicesLocal Government ServicesFull-Service RestaurantsSpecialty Trade ContractorsTransportation & LogisticsReal Estate Services
Top metros
See all →
New York-NewarkLos Angeles-Long BeachChicago-NapervilleDallas-Fort WorthHouston-PasadenaWashington-ArlingtonAtlanta-Sandy SpringsPhiladelphia-CamdenMiami-Fort LauderdaleBoston-CambridgeSan Francisco-OaklandPhoenix-MesaSeattle-TacomaMinneapolis-St. PaulDetroit-WarrenRiverside-San BernardinoDenver-AuroraSan Diego-Chula VistaTampa-St. PetersburgOrlando-KissimmeeCharlotte-ConcordBaltimore-ColumbiaSt. LouisAustin-Round RockPortland-VancouverSan Jose-Sunnyvale
Terms of usePrivacy policytruest is a public benefit company
Careers›Roles›Senior Personal Finance Counselor
Senior-Level

Senior Personal Finance Counselor

Provides senior-level personal financial counseling — handling complex client cases, supervising newer counselors, and contributing to program design and policy. Senior role inside credit counseling agencies, employer-sponsored programs, or specialty financial wellness practices.

Senior Personal Finance Counselor pay typically runs $50K–$78K at this level, and jobs in this field are projected to grow 3% through 2034.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
C
S
E
I
A
R
Conventionalorganizing, detail-oriented
Socialhelping, teaching
Based on Holland Code framework
Industries that often hire Senior Personal Finance Counselors
Education · 50%Healthcare · 14%Financial Services · 14%Professional Services · 12%Consumer Services · 2%Administrative Services · 1%
Job markets for Senior Personal Finance Counselors
Where Senior Personal Finance Counselor jobs concentrate · ~112 metro areas
Based on employment in related occupations
Mapped SOC categories:
Finance
BLS Occupational Employment Statistics
Jump to:What it's likeCareer pathsBy the numbers

While you’re learning about the Senior Personal Finance Counselor role, anything we can help you with this week?

What it's like

What it's like to be a Senior Personal Finance Counselor

Most weeks involve complex client cases, supervision, and program contributions. You'll often work with clients facing serious financial difficulty (impending foreclosure, bankruptcy considerations, identity-theft recovery, complex divorce financial unwinding), supervise newer counselors pursuing AFC credential, contribute to client education curricula, and engage with program leadership on quality and outcomes.

What's harder than people expect is the emotional reservoir required over many years — financial counseling at this level means having witnessed thousands of difficult financial stories, and protecting your own wellbeing while remaining genuinely present takes years of intentional practice. Variance is meaningful between nonprofit credit counseling agencies (DMP-focused, high case volume), employee financial wellness programs (preventive, often higher-comp populations), and specialty programs (military, veterans, disaster recovery, often with specific population expertise).

People who tend to thrive here are non-judgmental across years, resilient with difficult cases, and committed to the slow craft of financial behavior change. If you want high-comp investment work, this remains a different path. If you find satisfaction in helping people regain financial agency over a multi-year arc, the work tends to be deeply meaningful and lead into counseling program leadership, coaching practice ownership, or financial services nonprofit leadership.

What people in this role value
RelationshipsAbove avg
AchievementAbove avg
IndependenceAbove avg
Working ConditionsModerate
RecognitionModerate
SupportLower
O*NET Work Values survey
✦ Editorial — written by Truest from industry research and career patterns

Turn your career record
into a springboard for growth.

See how truest works
For people who want to build a meaningful career.truest.me
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

Earning potential across this track
$239K$179K$119K$60K$0KLower paying386 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
Energy & Utilities$94K+10%
Technology & Information$94K+9%
Professional Services$92K+7%
Financial Services$83K-3%
Government$82K-4%
Compared to Finance average across all industries
1 BLS OEWS May 2024 covers all Senior Personal Finance Counselors (SOC 13-2071.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Related rolesExplore Finance →
Senior Personal Finance CounselorSenior Credit CounselorSenior Debt CounselorSenior Personal Loan SpecialistSenior Loan CounselorSenior Budget CounselorSenior Estate Planning CounselorSenior Securities CounselorSenior Investment CounselorSenior Certified Credit CounselorSenior Debt And Budget CounselorSenior Housing CounselorSenior Student Financial Aid CounselorSenior Credit SpecialistSenior Credit Balance SpecialistSenior Accredited Financial CounselorSenior Mortgage CounselorSenior Branch Credit CounselorSenior Credit Support CounselorSenior Student Loan CounselorSenior Certified Credit ConsultantSenior Credit Support SpecialistSenior Financial Aid CounselorSenior Consumer Credit CounselorSenior Credit Review Specialist+1 more

Still figuring out what you want to become
when you grow up?

Start figuring it out
For people who want to build a meaningful career.truest.me
✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$39K–$78K
Salary Range
10th – 90th percentile
28K
U.S. Employment
+3.3%
10yr Growth
2K
Annual Openings

How Senior Personal Finance Counselor pay & employment are changing

$77K$74K$72K$69K$66K201920202021202220232024$66K$77K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

SpeakingActive ListeningReading ComprehensionWritingCritical ThinkingActive LearningService OrientationComplex Problem SolvingJudgment and Decision MakingPersuasion
O*NET OnLine · Bureau of Labor Statistics
Mapped SOC Codes
13-2071.00

Explore related roles

Roles with similar work and overlapping career paths

directorFinance Director$162KmidPersonal Finance Counselor$50KseniorSenior Credit Counselor$76KseniorSenior Debt Counselor$76KseniorSenior Personal Loan Specialist$74KseniorSenior Loan Counselor$74K
View all Finance roles →

Common questions about what it's like to be a Senior Personal Finance Counselor

What does a Senior Personal Finance Counselor do?

Provides senior-level personal financial counseling — handling complex client cases, supervising newer counselors, and contributing to program design and policy. Senior role inside credit counseling agencies, employer-sponsored programs, or specialty financial wellness practices.

How much does a Senior Personal Finance Counselor make?

Median pay for a Senior Personal Finance Counselor is about $50K nationally, with the field ranging roughly from $39K to $78K depending on experience, employer, and metro (BLS).

What skills does a Senior Personal Finance Counselor need?

Core skills for this role include Speaking, Active Listening, Reading Comprehension, Writing, and Critical Thinking.

What education do you need to be a Senior Personal Finance Counselor?

Most people in this role hold a bachelor's degree.

Is a Senior Personal Finance Counselor in demand?

Employment in this field is projected to grow about 3.3% through 2034, with roughly 28,110 people working in it today (BLS).

What jobs are similar to a Senior Personal Finance Counselor?

Closely related roles include Finance Director, Personal Finance Counselor, and Senior Credit Counselor.

Career advice

Senior Personal Finance Counselor career advice

Do one small thing to grow in your career this week. Pick one of these; each comes with the words to use.

  • ConversationLearn how your manager likes to work, so the everyday stuff stops getting in the way.Ask how your manager likes to work
  • Simple exerciseMake future feedback easier to give, and easier to hear.Learn how someone likes to get feedback
  • Simple exerciseCheck your curiosity about another industry against what the work is really like.Test two industries you've wondered about
  • Simple exerciseKeep your job search from costing you the job you have.Set ground rules for a quiet job search

Swipe for more

More career advice

  • Pick the right channel for the message
  • Take the notes for the group
  • Catch up with a remote teammate, no agenda
  • Map who matters to your work
  • Sort your list by urgent and important
  • Ask when each request is needed
  • Let your report own the 1:1
  • Share a rough draft early

We believe careers grow through small steps taken often, more than big leaps. So we’ve collected hundreds of them for you to try.

Browse career advice

Don't know if you want to stay in your job?
Get your career on record. Then decide.

See how truest works
For people who want to build a meaningful career.truest.me
Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.

Don't know if you want to stay in your job?
Get your career on record. Then decide.

See how truest works
truest.me