Mid-Level

Personal Finance Counselor

Provides experienced one-on-one financial coaching — handling complex client situations, supervising case work, and helping shape programs. Mid-career role inside credit counseling agencies, employee assistance programs, or financial wellness providers.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
C
S
E
I
A
R
Conventionalorganizing, detail-oriented
Socialhelping, teaching
Based on Holland Code framework
Job markets for Personal Finance Counselors
Employment concentration · ~112 areas
Based on employment in related occupations
Mapped SOC categories:
BLS Occupational Employment Statistics
What it's like

What it's like to be a Personal Finance Counselor

Most weeks involve complex client cases, supervision, and program contribution. You'll often handle clients facing foreclosure, bankruptcy considerations, identity theft fallout, or major life transitions; supervise newer counselors on case approach; and contribute to program design or client education materials. The AFC credential through AFCPE tends to be expected by this point in the career.

What's harder than people expect is the emotional sustainability over years — at this level, you've sat with hundreds of people in their worst financial moments, and maintaining genuine care while protecting your own wellbeing is its own skill. Variance is meaningful between nonprofit credit counseling agencies (DMP-focused, often high case volume), employer-sponsored financial wellness (preventive, often higher-comp employee populations), and specialty programs (military, veterans, disaster response).

People who tend to thrive here are non-judgmental over years, resilient with hard cases, and skilled at slow-motion behavior change. If you want high-comp investment or sales work, this isn't the path. If you find satisfaction in helping people regain financial agency, sometimes after years of trying, the work tends to be deeply meaningful and lead into supervisory roles, financial coaching practice ownership, or nonprofit financial services leadership.

RelationshipsAbove avg
AchievementAbove avg
IndependenceAbove avg
Working ConditionsModerate
RecognitionModerate
SupportLower
O*NET Work Values survey
✦ Editorial — written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

$239K$179K$119K$60K$0KLower paying386 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
1 BLS OEWS May 2024 covers all Personal Finance Counselors (SOC 13-2071.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Exploring the Personal Finance Counselor career path? Truest helps you figure out if it's the right fit — and plan your path forward.
Explore career tools
✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$39K–$78K
Salary Range
10th – 90th percentile
28K
U.S. Employment
+3.3%
10yr Growth
2K
Annual Openings

How this category is changing

$77K$74K$72K$69K$66K201920202021202220232024$66K$77K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

SpeakingActive ListeningReading ComprehensionCritical ThinkingWritingService OrientationActive LearningComplex Problem SolvingJudgment and Decision MakingPersuasion
O*NET OnLine · Bureau of Labor Statistics
13-2071.00

Navigate your career with clarity

Truest gives you tools to understand your strengths, explore roles that fit, and plan your next move.

Explore Truest career tools
Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.