The broadcast advertising leader who coaches sales reps to fill commercial inventory while building advertiser relationships across the local market.
As a Radio Time Sales Supervisor, you're managing a team selling one of the most time-sensitive products in advertising — airtime that disappears if unsold. Your job is filling commercial inventory across stations while developing advertisers who return month after month.
The role balances coaching with direct selling. You're working with reps on pitch strategies, helping structure deals, and often joining sales calls for larger accounts. When inventory isn't moving, you're adjusting pricing, creating promotions, or personally closing business to hit revenue targets.
You'll spend considerable time on rate management and yield optimization. Radio inventory varies by daypart, format, and season — pricing it right requires understanding both market conditions and advertiser behavior. The best supervisors know when to hold rates and when to make deals.
The industry is evolving with streaming and podcasts changing how audio advertising works. Success means embracing digital audio products while maintaining the relationships that drive local radio advertising. You're selling reach and frequency but increasingly competing with targeted digital alternatives.
Where this role sits in the broader career landscape — and where it can take you.
Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.
The broadcast advertising leader who coaches sales reps to fill commercial inventory while building advertiser relationships across the local market.
Median pay for a Radio Time Sales Supervisor is about $84K nationally, with the field ranging roughly from $49K to $162K depending on experience, employer, and metro (BLS).
Core skills for this role include Management of Personnel Resources, Monitoring, Active Listening, Speaking, and Coordination.
Most people in this role hold a bachelor's degree.
Employment in this field is projected to grow about 0% through 2034, with roughly 219,010 people working in it today (BLS).
Closely related roles include Ticket Sales Supervisor, Cost and Sales Record Supervisor, and Airline Ticket Sales and Reservations Supervisor.
Truest gives you tools to understand your strengths, explore roles that fit, and plan your next move.
Explore Truest career tools