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Careers›Roles›Web Producer
Mid-Level

Web Producer

Web projects ship only when someone coordinates the content, design, and tech, plus the people behind each. That orchestration is your job. Where web projects actually get shipped.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
I
C
A
E
R
S
Investigativeanalytical, curious
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Industries that often hire Web Producers
Professional Services · 44%Technology & Information · 15%Education · 8%Administrative Services · 6%Financial Services · 5%Wholesale & Distribution · 4%
Job markets for Web Producers
Where Web Producer jobs concentrate · ~360 metro areas
Based on employment in related occupations
Mapped SOC categories:
Technology
BLS Occupational Employment Statistics
Jump to:What it's likeCareer pathsBy the numbers

While you’re learning about the Web Producer role, anything we can help you with this week?

What it's like

What it's like to be a Web Producer

The work blends coordination, content, and project management: planning what goes live, wrangling writers, designers, and developers, scheduling, and publishing. You sit at the center of the web team, and you own the deadline, not a single craft. Much of the job is keeping moving pieces aligned so things ship on time and work as intended.

What's tricky is owning outcomes without owning the work: you coordinate specialists, juggle competing priorities, and absorb the pressure when timelines slip. The role's scope varies widely by organization, and the tech keeps changing. It spans media, e-commerce, and corporate web teams, each with its own pace and stakes to handle.

It fits someone organized, communicative, and calm holding many threads. If you want deep focus on one craft or hate herding people, the coordination role may not suit. But if you like making things happen across a team, and the satisfaction of a smooth launch you pulled together, the work tends to suit, and sits near the center of things.

What people in this role value
IndependenceAbove avg
Working ConditionsAbove avg
AchievementAbove avg
RecognitionAbove avg
SupportModerate
RelationshipsModerate
O*NET Work Values survey
✦ Editorial — written by Truest from industry research and career patterns

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Your career belongs to you.

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Career Paths

Where this role sits in the broader career landscape — and where it can take you.

Earning potential across this track
$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
Technology & Information$112K+9%
Professional Services$101K-2%
Energy & Utilities$88K-15%
Wholesale & Distribution$85K-17%
Government$80K-22%
Compared to Technology average across all industries
1 BLS OEWS May 2024 covers all Web Producers (SOC 15-1254.00, 15-1255.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Related rolesExplore Technology →
Web ProducerWeb ConsultantWeb User Experience StrategistWeb AnalystWeb Marketing StrategistWeb EngineerWeb DesignerTechnology Applications EngineerFront End Web DeveloperUser Experience Designer (UX Designer)Web Applications DeveloperUsability SpecialistWebsite ManagerWebsphere AdministratorContent ManagerUX Researcher (User Experience Researcher)WebmasterInternet SpecialistInternet Application DeveloperSalesforce DeveloperTableau DeveloperHTML Developer (HyperText Markup Language Developer)Computer Graphic DesignerWeb Infrastructure DeveloperUX Developer (User Experience Developer)+1 more

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✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$48K–$192K
Salary Range
10th – 90th percentile
190K
U.S. Employment
+7.25%
10yr Growth
15K
Annual Openings

How Web Producer pay & employment are changing

$80K$77K$74K$71K$68K201920202021202220232024$68K$80K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

ProgrammingCritical ThinkingOperations AnalysisReading ComprehensionComplex Problem SolvingActive LearningActive ListeningJudgment and Decision MakingSpeakingSystems Analysis
O*NET OnLine · Bureau of Labor Statistics
Mapped SOC Codes
15-1254.0015-1255.00

Explore related roles

Roles with similar work and overlapping career paths

directorWeb Director$109KmidWeb Consultant$89KmidWeb User Experience Strategist$77KmidWeb Analyst$77KmidWeb Marketing Strategist$77KmidWeb Engineer$95K
View all Technology roles →

Common questions about what it's like to be a Web Producer

What does a Web Producer do?

Web projects ship only when someone coordinates the content, design, and tech, plus the people behind each. That orchestration is your job. Where web projects actually get shipped.

How much does a Web Producer make?

Median pay for a Web Producer is about $95K nationally, with the field ranging roughly from $48K to $192K depending on experience, employer, and metro (BLS).

What skills does a Web Producer need?

Core skills for this role include Programming, Critical Thinking, Operations Analysis, Reading Comprehension, and Complex Problem Solving.

What education do you need to be a Web Producer?

Most people in this role hold a bachelor's degree.

Is a Web Producer in demand?

Employment in this field is projected to grow about 7.25% through 2034, with roughly 190,260 people working in it today (BLS).

What jobs are similar to a Web Producer?

Closely related roles include Web Director, Web Consultant, and Web User Experience Strategist.

Career advice

Web Producer career advice

Do one small thing to grow in your career this week. Pick one of these; each comes with the words to use.

  • Simple exerciseProtect time for the growth that matters most, yours.Claim time for your own growth
  • Micro habitStaying close to people you like and respect.Stay close to people you respect
  • Simple exerciseSee a company the way its own people do, before you ask to join it.Understand a company before you apply
  • ConversationA problem-solving conversation for when money is tight, to find the other things that would really matter to youAsk for more than salary

Swipe for more

More career advice

  • Ask for input before you decide
  • Protect one focus block
  • Ask your manager how the team is doing
  • Run a meeting everyone can speak in
  • Close out a project out loud
  • Set two guardrails you don't need permission for
  • Find out what your work pays elsewhere
  • Summarize their view before you share yours

We believe careers grow through small steps taken often, more than big leaps. So we’ve collected hundreds of them for you to try.

Browse career advice

Turn your career record
into a springboard for growth.

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.

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