Website Manager

As a Website Manager, you oversee the planning, development, and maintenance of an organization's website or portfolio of sites. You coordinate content publishing, manage development resources (internal or external), track website performance, and ensure the site supports business objectives. Unlike a webmaster who does everything hands-on, a website manager is more strategic and coordinative.

Your day is a mix of strategy and operations. You might review content submissions from different departments, prioritize development requests, meet with marketing about an upcoming campaign's landing page needs, review analytics to identify underperforming sections, and coordinate with your hosting provider on an upgrade. You need project management skills, content strategy understanding, and enough technical knowledge to manage developers effectively.

The challenge is being responsible for the website without controlling all the resources. Content comes from departments you don't manage. Development may be outsourced. Design may be handled by a creative team with different priorities. Your job is coordination and advocacy — making sure the website gets the attention and resources it deserves.