Owning the strategy, content, and performance of an organization's web properties — part project manager, part content strategist, part technical coordinator.
As a Website Manager, you oversee the planning, development, and maintenance of an organization's website or portfolio of sites. You coordinate content publishing, manage development resources (internal or external), track website performance, and ensure the site supports business objectives. Unlike a webmaster who does everything hands-on, a website manager is more strategic and coordinative.
Your day is a mix of strategy and operations. You might review content submissions from different departments, prioritize development requests, meet with marketing about an upcoming campaign's landing page needs, review analytics to identify underperforming sections, and coordinate with your hosting provider on an upgrade. You need project management skills, content strategy understanding, and enough technical knowledge to manage developers effectively.
The challenge is being responsible for the website without controlling all the resources. Content comes from departments you don't manage. Development may be outsourced. Design may be handled by a creative team with different priorities. Your job is coordination and advocacy — making sure the website gets the attention and resources it deserves.
An honest look at who tends to thrive in this role — and who might find it challenging.
Where this role sits in the broader career landscape — and where it can take you.
Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.
Roles with similar work and overlapping career paths
View all Technology roles →Owning the strategy, content, and performance of an organization's web properties — part project manager, part content strategist, part technical coordinator.
Median pay for a Website Manager is about $99K nationally, with the field ranging roughly from $48K to $192K depending on experience, employer, and metro (BLS).
Core skills for this role include Programming, Critical Thinking, Reading Comprehension, Critical Thinking, and Complex Problem Solving.
Most people in this role hold a bachelor's degree.
Employment in this field is projected to grow about 7.57% through 2034, with roughly 629,640 people working in it today (BLS).
Closely related roles include Website Optimization Strategist, Interface Designer, and Senior Interface Designer.
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