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Careers›Roles›Digital Producer
Mid-Level

Digital Producer

Digital projects, from websites to campaigns to video, get made because you make them happen: planning, coordinating, and shepherding work from idea to launch. Owning delivery across a digital project.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
A
E
C
S
I
R
Artisticcreative, expressive
Enterprisingleading, persuading
Based on Holland Code framework
Industries that often hire Digital Producers
ConstructionReal EstateTechnology & Information · 63%Entertainment & Media · 14%Professional Services · 12%Education · 4%
Job markets for Digital Producers
Where Digital Producer jobs concentrate · ~232 metro areas
Based on employment in related occupations
Mapped SOC categories:
Arts & Media
BLS Occupational Employment Statistics
Jump to:What it's likeCareer pathsBy the numbers

While you’re learning about the Digital Producer role, anything we can help you with this week?

What it's like

What it's like to be a Digital Producer

Work mixes planning, budgeting, coordinating creatives and developers, and keeping projects on schedule, juggling several at once. You sit between the vision and the deadline. Problem-solving and herding are the job more than making the work yourself, and removing obstacles so others can create is most of the value.

The harder part is owning delivery while depending on people you don't control: creatives, clients, and developers all have their own pace. Scope creep and shifting feedback are constant, deadlines are real, and the work can be project-based and uneven. Settings span agencies, brands, and studios.

It fits someone organized, calm, and good with creative people. If you want to make the work yourself or hate logistics, the role may not suit. But if there's satisfaction in turning a messy idea into a launched, working thing, and in keeping chaos on track, the work tends to reward it.

What people in this role value
IndependenceHigh
RecognitionHigh
AchievementAbove avg
RelationshipsAbove avg
Working ConditionsAbove avg
SupportLower
O*NET Work Values survey
✦ Editorial — written by Truest from industry research and career patterns

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Take the wheel.

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Career Paths

Where this role sits in the broader career landscape — and where it can take you.

Earning potential across this track
$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
Technology & Information$121K+90%
Energy & Utilities$114K+80%
Professional Services$113K+77%
Financial Services$98K+54%
Wholesale & Distribution$89K+40%
Compared to Arts & Media average across all industries
1 BLS OEWS May 2024 covers all Digital Producers (SOC 27-2012.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Related rolesExplore Arts & Media →
Digital ProducerMedia ManagerFilm MakerAnimation ProducerMorning Show Newscast ProducerExecutive News ProducerArt Framing ManagerBroadcast News ProducerCreative DirectorStage DirectorBroadcast ProducerMovie ProducerProducerRadio ProducerCasting DirectorStage ManagerMorning News ProducerAnimation DirectorMoving Picture ProducerProduction ManagerProgram AssistantExecutive Producer

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✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$43K–$199K
Salary Range
10th – 90th percentile
145K
U.S. Employment
+4.9%
10yr Growth
13K
Annual Openings

How Digital Producer pay & employment are changing

$68K$65K$62K$59K$57K201920202021202220232024$57K$68K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

Active ListeningReading ComprehensionSpeakingMonitoringCritical ThinkingSocial PerceptivenessCoordinationWritingManagement of Personnel ResourcesTime Management
O*NET OnLine · Bureau of Labor Statistics
Mapped SOC Codes
27-2012.00

Explore related roles

Roles with similar work and overlapping career paths

directorDigital Media Director$83KdirectorRadio Services Director$83KmidMedia Manager$83KmidFilm Maker$83KdirectorOn-Air Director$83KdirectorArtistic Director$85K
View all Arts & Media roles →

Common questions about what it's like to be a Digital Producer

What does a Digital Producer do?

Digital projects, from websites to campaigns to video, get made because you make them happen: planning, coordinating, and shepherding work from idea to launch. Owning delivery across a digital project.

How much does a Digital Producer make?

Median pay for a Digital Producer is about $83K nationally, with the field ranging roughly from $43K to $199K depending on experience, employer, and metro (BLS).

What skills does a Digital Producer need?

Core skills for this role include Active Listening, Reading Comprehension, Speaking, Monitoring, and Critical Thinking.

What education do you need to be a Digital Producer?

Most people in this role hold a bachelor's degree.

Is a Digital Producer in demand?

Employment in this field is projected to grow about 4.9% through 2034, with roughly 145,270 people working in it today (BLS).

What jobs are similar to a Digital Producer?

Closely related roles include Digital Media Director, Radio Services Director, and Media Manager.

Career advice

Digital Producer career advice

Do one small thing to grow in your career this week. Pick one of these; each comes with the words to use.

  • Simple exerciseSee what the job you already have is telling you about what you want.Notice what you love, hate and wish for at work
  • Simple exerciseGive your manager a real chance to help, by saying what would actually help.Tell your manager what you need
  • Simple exerciseCheck your curiosity about another industry against what the work is really like.Test two industries you've wondered about
  • Simple exerciseSharpen what you know by teaching it, and let your team see it.Teach something you know

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More career advice

  • Tell your new team how you'll ramp up
  • Take a day before you answer an offer
  • Sort a worry into control, influence, or accept
  • Set your after-hours expectations
  • Say where you're behind, and ask for help
  • Respond to feedback you disagree with
  • Recap a conversation in writing
  • Prepare for a hard meeting in five minutes

We believe careers grow through small steps taken often, more than big leaps. So we’ve collected hundreds of them for you to try.

Browse career advice

Turn your career record
into a springboard for growth.

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.

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