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Careers›Roles›Digital Producer
Mid-Level

Digital Producer

Digital projects, from websites to campaigns to video, get made because you make them happen: planning, coordinating, and shepherding work from idea to launch. Owning delivery across a digital project.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
A
E
C
S
I
R
Artisticcreative, expressive
Enterprisingleading, persuading
Based on Holland Code framework
Industries that often hire Digital Producers
ConstructionReal EstateTechnology & Information · 63%Entertainment & Media · 14%Professional Services · 12%Education · 4%
Job markets for Digital Producers
Employment concentration · ~232 areas
Based on employment in related occupations
Mapped SOC categories:
Arts & Media
BLS Occupational Employment Statistics
Jump to:What it's likeCareer pathsBy the numbers
What it's like

What it's like to be a Digital Producer

Work mixes planning, budgeting, coordinating creatives and developers, and keeping projects on schedule, juggling several at once. You sit between the vision and the deadline. Problem-solving and herding are the job more than making the work yourself, and removing obstacles so others can create is most of the value.

The harder part is owning delivery while depending on people you don't control: creatives, clients, and developers all have their own pace. Scope creep and shifting feedback are constant, deadlines are real, and the work can be project-based and uneven. Settings span agencies, brands, and studios.

It fits someone organized, calm, and good with creative people. If you want to make the work yourself or hate logistics, the role may not suit. But if there's satisfaction in turning a messy idea into a launched, working thing, and in keeping chaos on track, the work tends to reward it.

What people in this role value
IndependenceHigh
RecognitionHigh
AchievementAbove avg
RelationshipsAbove avg
Working ConditionsAbove avg
SupportLower
O*NET Work Values survey
✦ Editorial — written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

Earning potential across this track
$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
Technology & Information$121K+90%
Energy & Utilities$114K+80%
Professional Services$113K+77%
Financial Services$98K+54%
Wholesale & Distribution$89K+40%
Compared to Arts & Media average across all industries
1 BLS OEWS May 2024 covers all Digital Producers (SOC 27-2012.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Related rolesExplore Arts & Media →
Digital ProducerProgram AssistantProduction ManagerCasting DirectorAnimation ProducerProducerFilm MakerMovie ProducerCreative DirectorAnimation DirectorBroadcast ProducerExecutive ProducerArt Framing ManagerMorning News ProducerBroadcast News ProducerExecutive News ProducerMoving Picture ProducerMorning Show Newscast Producer
Exploring the Digital Producer career path? Truest helps you figure out if it's the right fit — and plan your path forward.
Explore career tools
✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$43K–$199K
Salary Range
10th – 90th percentile
145K
U.S. Employment
+4.9%
10yr Growth
13K
Annual Openings

How this category is changing

$68K$65K$62K$59K$57K201920202021202220232024$57K$68K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

Active ListeningReading ComprehensionSpeakingMonitoringCritical ThinkingSocial PerceptivenessCoordinationWritingManagement of Personnel ResourcesTime Management
O*NET OnLine · Bureau of Labor Statistics
Mapped SOC Codes
27-2012.00

Explore related roles

Roles with similar work and overlapping career paths

directorDigital Media Director$83KmidProgram Assistant$65KdirectorCommercial Director$128KmidProduction Manager$106KdirectorNewscast Director$83KdirectorProduction Director$83K
View all Arts & Media roles →

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.