Sales and Marketing VP (Sales and Marketing Vice President)
The go-to-market leader — directing sales and marketing to achieve revenue growth and market objectives.
What it's like to be a Sales and Marketing VP (Sales and Marketing Vice President)
As a Sales and Marketing VP, you lead the integrated go-to-market function. You're directing sales strategy, overseeing marketing programs, managing distribution channels, and ensuring the organization achieves its revenue and market objectives.
Your day involves executive leadership and cross-functional coordination. You might review sales performance with regional leaders, discuss marketing strategy with your team, meet with key accounts, work on annual planning, and present results to leadership. You need to lead effectively across both disciplines while driving results.
The challenge is building effective go-to-market execution across functions that think differently. Sales focuses on closing deals; marketing focuses on building demand. Success requires creating systems where both functions drive revenue together.
Where this role sits in the broader career landscape — and where it can take you.
Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.
How this category is changing
Skills & Requirements
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