Sales and Marketing VP (Sales and Marketing Vice President)

Day-to-day, the role moves across leadership of the combined sales and marketing organizations, the executive conversations about commercial direction, and the steady operational work that ties demand creation to revenue capture. You're reviewing pipeline and marketing-program performance, working through senior hiring and structure decisions, engaging with the CEO, CFO, and product leadership on commercial strategy, and being the integrated commercial voice on the executive team.

A common surprise is how much of the role is organizational design across two functions that often live with friction. Many find that the question of how marketing actually contributes to pipeline and revenue keeps surfacing — through attribution conversations, account-based program design, or the ongoing negotiation between sales and marketing teams about lead quality and ownership. Quarter-end and pipeline cadence dominate the calendar.

People who enjoy executive-level commercial leadership across both demand and conversion tend to thrive. The role often suits those who can hold strategic clarity alongside operational discipline, and who can sustain attention across the dual rhythms of sales execution and marketing investment. The cost is typically the visibility, the political work that comes with leading two large functions with different cultures, and the asymmetric scrutiny when revenue softens.