The website craftsperson — designing and building web experiences that balance visual appeal, usability, and technical performance.
As a Web Designer, you design and often build websites. Depending on the role, that can mean creating layouts and visual mockups that a developer implements, or it can mean doing the full design-and-build yourself using tools like Webflow, WordPress, or hand-coded HTML/CSS. You think about information architecture, visual hierarchy, responsive behavior, and conversion goals all at once.
Your day blends creative and practical work. You might start by wireframing a new landing page, then refine the visual design in Figma, then build it out in your CMS or code it directly. You're considering how the site looks on desktop and mobile, how fast it loads, whether the navigation makes sense, and whether the calls to action are clear enough to drive results.
The challenge is breadth. Web design touches visual design, UX, front-end development, content strategy, SEO, and performance optimization. You don't need to be expert-level at all of them, but you need working knowledge across the board. The people who thrive here enjoy being generalists who can take a website from concept to launch without handing off to five different specialists.
An honest look at who tends to thrive in this role — and who might find it challenging.
Where this role sits in the broader career landscape — and where it can take you.
Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.
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Roles with similar work and overlapping career paths
View all Technology roles →The website craftsperson — designing and building web experiences that balance visual appeal, usability, and technical performance.
Median pay for a Web Designer is about $98K nationally, with the field ranging roughly from $48K to $192K depending on experience, employer, and metro (BLS).
Employment in this field is projected to grow about 7% through 2034, with roughly 111,400 people working in it today (BLS).
Closely related roles include Web Director, Senior Web Designer, and Web Consultant.
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