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Careers›Roles›Web Site Specialist
Mid-Level

Web Site Specialist

Keeping a website working, current, and useful, you build pages, fix what breaks, update content, and handle the mix of tech and design it takes. The person who keeps a website running.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
I
C
A
E
R
S
Investigativeanalytical, curious
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Industries that often hire Web Site Specialists
Professional Services · 44%Technology & Information · 15%Education · 8%Administrative Services · 6%Financial Services · 5%Wholesale & Distribution · 4%
Job markets for Web Site Specialists
Employment concentration · ~360 areas
Based on employment in related occupations
Mapped SOC categories:
Technology
BLS Occupational Employment Statistics
Jump to:What it's likeCareer pathsBy the numbers
What it's like

What it's like to be a Web Site Specialist

The work runs through building and updating web pages, fixing bugs, managing content, and balancing design, code, and performance. You wear several hats at once, from HTML to graphics to SEO, and you're often the whole web team, so the breadth is the job.

What surprises people is the constant change and the breadth: tools, frameworks, and best practices shift fast, and you're expected to keep up across all of it. Requests pile up, you juggle technical and content work, and the role varies hugely by employer. Settings span companies, agencies, and nonprofits of every size.

It tends to fit someone versatile, self-taught at heart, and comfortable juggling tasks. If you want deep specialization or a narrow focus, the jack-of-all-trades nature may chafe. But if you like variety, visible results, and owning a site end to end, the work tends to be a solid, flexible role.

What people in this role value
IndependenceAbove avg
Working ConditionsAbove avg
AchievementAbove avg
RecognitionAbove avg
SupportModerate
RelationshipsModerate
O*NET Work Values survey
✦ Editorial — written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

Earning potential across this track
$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
Technology & Information$112K+9%
Professional Services$101K-2%
Energy & Utilities$88K-15%
Wholesale & Distribution$85K-17%
Government$80K-22%
Compared to Technology average across all industries
1 BLS OEWS May 2024 covers all Web Site Specialists (SOC 15-1254.00, 15-1255.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Related rolesExplore Technology →
Web Site SpecialistWeb ConsultantWeb AnalystWeb Marketing StrategistWeb User Experience StrategistWeb EngineerInterface DesignerInternet Application DeveloperHTML Developer (HyperText Markup Language Developer)User Interface Designer (UI Designer)WebmasterWeb ArchitectWebsite ManagerWebmaster AnalystWebsphere AdministratorUsability SpecialistMultimedia DeveloperInternet SpecialistTableau DeveloperUser Experience Designer (UX Designer)User Interface and User Experience Architect (UI/UX Architect)Web ProgrammerComputer Graphic DesignerWeb ProducerWeb Site Designer+1 more
Exploring the Web Site Specialist career path? Truest helps you figure out if it's the right fit — and plan your path forward.
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✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$48K–$192K
Salary Range
10th – 90th percentile
190K
U.S. Employment
+7.25%
10yr Growth
15K
Annual Openings

How this category is changing

$80K$77K$74K$71K$68K201920202021202220232024$68K$80K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

ProgrammingCritical ThinkingOperations AnalysisReading ComprehensionComplex Problem SolvingActive LearningActive ListeningJudgment and Decision MakingSpeakingWriting
O*NET OnLine · Bureau of Labor Statistics
Mapped SOC Codes
15-1254.0015-1255.00

Explore related roles

Roles with similar work and overlapping career paths

directorWeb Director$109KmidWeb Consultant$89KmidWeb Analyst$77KmidWeb Marketing Strategist$77KmidWeb User Experience Strategist$77KmidWeb Engineer$95K
View all Technology roles →

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.