Mid-Level

Advertising Coordinator (Ad Coordinator)

The campaign coordinator — managing the details that turn advertising plans into executed campaigns.

Career Level
Junior
Mid
Senior
Director
VP
Executive
Work Personality
E
C
A
S
I
R
Enterprisingleading, persuading
Conventionalorganizing, detail-oriented
Based on Holland Code framework
Job markets for Advertising Coordinator (Ad Coordinator)s
Employment concentration · ~61 areas
Based on employment in related occupations
Mapped SOC categories:
BLS Occupational Employment Statistics
What it's like

What it's like to be a Advertising Coordinator (Ad Coordinator)

As an Advertising Coordinator focused on campaign execution, you're managing the logistics of advertising campaigns. This means coordinating between creative, media, and production teams, tracking deliverables and timelines, managing promotional materials, and ensuring campaigns execute smoothly.

Your day is coordination-heavy. You might review campaign status in a morning standup, chase assets from creative, coordinate with media on placements, update project trackers, and prepare for upcoming launches. Expect significant cross-functional communication, with moderate pressure around campaign deadlines.

The people who thrive here are organized and enjoy making complex things happen. You need to keep multiple campaigns straight, anticipate problems before they derail timelines, and build relationships that help you get cooperation across teams.

AchievementAbove avg
Working ConditionsAbove avg
RecognitionAbove avg
IndependenceAbove avg
RelationshipsAbove avg
SupportModerate
O*NET Work Values survey
StrategyExecution
StructuredAdaptable
ManagingContributing
CollaborativeIndependent
Campaign typesTeam structureTool sophisticationClient vs in-houseCreative involvement
Campaign coordination varies by organization and campaign complexity. Agency coordinators often work across multiple clients; in-house coordinators go deep on one brand. Some roles involve significant creative input; others focus purely on logistics. The degree of client interaction also varies.
✦ Editorial — written by Truest from industry research and career patterns
Career Paths

Where this role sits in the broader career landscape — and where it can take you.

$239K$179K$119K$60K$0KLower paying387 metro areas, sorted by salary level
All experience levels1
This level's estimated range
INDUSTRIES PAYING ABOVE AVERAGE
1 BLS OEWS May 2024 covers all Advertising Coordinator (Ad Coordinator)s (SOC 11-2011.00), not just this title · BEA RPP 2023
* Top salaries exceed this figure. BLS caps reported wages at ~$240K to protect individual privacy in high-earning roles.
Exploring the Advertising Coordinator (Ad Coordinator) career path? Truest helps you figure out if it's the right fit — and plan your path forward.
Explore career tools
1
Campaign strategy
Understanding why campaigns are designed as they are
2
Project management
Formal PM skills and certifications
3
Vendor management
Managing external partners and agencies
What types of campaigns would I be coordinating?
What project management tools does the team use?
How is the advertising team structured?
What does the relationship with creative and media look like?
How much strategy input do coordinators have?
✦ Editorial — career progression and interview guidance based on industry patterns
The Broader Landscape

Roles like this one sit within a broader occupational category. The numbers below reflect that full landscape — helpful for context, but your specific experience will depend on level, specialty, and where you work.

$63K–$208K
Salary Range
10th – 90th percentile
21K
U.S. Employment
-2.2%
10yr Growth
2K
Annual Openings

How this category is changing

$76K$72K$68K$65K$61K201920202021202220232024$61K$76K
BLS OEWS May 2024 · BLS Employment Projections 2024–2034

Skills & Requirements

Active ListeningCritical ThinkingSpeakingSocial PerceptivenessReading ComprehensionJudgment and Decision MakingWritingCoordinationTime ManagementComplex Problem Solving
O*NET OnLine · Bureau of Labor Statistics
11-2011.00

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Federal data: BLS Occupational Employment & Wage Statistics (May 2024) · BLS Employment Projections · O*NET OnLine
Truest editorial: Fit check, role profile, things that vary, advancement analysis, lateral moves, interview questions.